FinancialTimes金融英语速读2 - (EPUB全文下载)

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Financial Times金融英语速读2
FT 著
中信出版社
目录
创意美味——日本站立式牛排店
如何更健康的退休？
业绩不好怪暖冬
当京剧遇到钢琴
英国的老龄化危机
如何搞定公众演讲
沃尔玛测试户外无人机送货
酒店业的信息安全危机
电视广告“动”起来
中产投资者通过App寻找境外投资机会
爱尔兰：酒鬼要当心
欧盟青少年网络限制令惹恼硅谷巨头
万达为何钟情铁人三项？
搞怪视频应用遇到病毒式传播
朗姆酒：从轻柔基酒到浓香烈酒
可口可乐公司的翻身仗
中国游客不再热衷东南亚？
麦当劳如何重振美国人的食欲？
“危险”的生鱼片？
你受到性别工资差异对待了吗？
版权页
测试中可能遇到的词汇和知识：
cuisine 佳肴
unstintingly 慷慨地
conversion 转变
automated 自动化的
zealotry 狂热
创意美味——日本站立式牛排店
胡椒厨房是于1994年在日本创建的DIY牛排店，创始人一濑邦夫（Kunio Ichinose）设计了用电磁炉将铁板烧的铁盘加热到260摄氏度，然后将生肉排、蔬菜和米饭加到铁板上，直接在顾客面前烹饪食物的方法，现在他的牛排店已经有总计超过200家分店。他目前正在日本推广全新的站立式牛排店，即令进店食客站在桌边享用美味的特制牛排，这种新模式在日本亦大受欢迎，拥有了一批忠实粉丝。
Japan’s stand-up steakhouses build a loyalty that can be weighed（716words）
By Leo Lewis
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There is no doubt whatsoever that Kunio Ichinose loves steak.
Part chef, part chief executive, he pops up regularly on Japanese television bearing his steak knife, wearing his steak-cooking outfit and talking about steak. In the garish reception of his Tokyo headquarters, a video loop shows Mr Ichinose cooking, serving, tasting and discussing steak. His company logo is a rocket, symbolising, he says, the cosmic ambitions he feels about steak.
Asked to consider other favourite global cuisines, Mr Ichinose stretches back into a sofa, pats a well-fed stomach and has a think. “No . . . I just really love steak.”
He has unstintingly combined this passion with entrepreneurship. Trained as a chef at a Tokyo hotel, Mr Ichinose left in the early 1990s to pioneer low-cost steak restaurants in Japan. Growth was rapid, but to accelerate the nation’s conversion he invented an automated plate-heating technology that reduced the need for specialist cooks and definitively introduced steak as a taste of the masses. Now, two decades later, he is so sure that the Japanese share his steak zealotry, he has taken the bet that they do not even care about chairs.
In October, Mr Ichinose will turn 73, an age when some might decide that a life’s work peddling rib-eye, sirloin and (Japanese) wagyu was complete. His original all-seater steak chain, Pepper Lunch, has more than 200 branches in Japan, Asia and North America. Shares in the listed company, Pepper Food, reached an all-time high towards the end of July. But the stock fell hard this week when talks on the Trans-Pacific Partnership, which would have cheapened beef imports to Japan, stalled.
Mr Ichinose has another remarkable act of beef evangelism left in him, in the form of Ikinari Steak, a chain of stand-up restaurants. F ............

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