Inspired_HowToCreateProductsCustomersLov.epub - (EPUB全文下载)

文件大小：0.42 mb。
文件格式：epub 格式。
书籍内容：

INSPIRED
HOW TO CREATE PRODUCTS CUSTOMERS LOVE
Marty Cagan
* * * * *
 
 
Inspired: How To Create Products Customers Love
Smashwords Edition
Copyright © 2010 by Marty Cagan
Book and cover design by Westminster Promotions
* * * * *
 
 
TABLE OF CONTENTS
Introduction
Part I—People
Chapter 1: Key Roles and Responsibilities
Chapter 2: Product Management vs. Product Marketing
Chapter 3: Product Management vs. Project Management
Chapter 4: Product Management vs. Design
Chapter 5: Product Management vs. Engineering
Chapter 6: Recruiting Product Managers
Chapter 7: Managing Product Managers
Chapter 8: Patton’s Advice for Product Managers
Chapter 9: Deputy Product Managers
Chapter 10: Managing Up
Part II—Process
Chapter 11: Assessing Product Opportunities
Chapter 12: Product Discovery
Chapter 13: Product Principles
Chapter 14: The Product Council
Chapter 15: Charter User Programs
Chapter 16: Market Research
Chapter 17: Personas for Product Management
Chapter 18: Reinventing the Product Spec
Chapter 19: Design vs. Implementation
Chapter 20: Minimal Product
Chapter 21: Product Validation
Chapter 22: Prototype Testing
Chapter 23: Improving Existing Products
Chapter 24: Gentle Deployment
Chapter 25: Rapid Response
Chapter 26: Succeeding with Agile Methods
Chapter 27: Succeeding with Waterfall Processes
Chapter 28: Startup Product Management
Chapter 29: Innovating in Large Companies
Chapter 30: Succeeding in Large Companies
Part III—Product
Chapter 31: Lessons From Apple
Chapter 32: Beware of Specials
Chapter 33: The New Old Thing
Chapter 34: Fear, Greed and Lust
Chapter 35: The Emotional Adoption Curve
Chapter 36: Usability vs. Aesthetics
Chapter 37: Keys to Consumer Internet Service Products
Chapter 38: Keys to Enterprise Products
Chapter 39: Keys to Platform Products
Summary
Chapter 40: Best Practices Summary
Chapter 41: Product Manager Worry List
Learning More
Acknowledgments
About the Author
* * * * *
 
 
INTRODUCTION
In the mid 1980s, I was a young software developer working for HP on a high-profile product. It was when Artificial Intelligence was all the rage, and I was fortunate enough to be working at one of the industry’s best companies, as part of a very strong software engineering team (several members of that team went on to substantial success in companies across the industry). Our assignment was a difficult one: to deliver software on a low-cost, general-purpose workstation that until then required a special-purpose hardware/software combination that cost ............

书籍插图：

以上为书籍内容预览，如需阅读全文内容请下载EPUB源文件，祝您阅读愉快。