Emotional Design_ Why We Love (or Hate) .epub - (EPUB全文下载)

文件大小：1.76 mb。
文件格式：epub 格式。
书籍内容：

Table of Contents
 
Praise
ALSO BY DONALD A. NORMAN
Title Page
Dedication
PROLOGUE
 
PART ONE - The Meaning of Things
CHAPTER ONE - Attractive Things Work Better
Three Levels of Processing: Visceral, Behavioral, and Reflective
Focus and Creativity
The Prepared Brain
CHAPTER TWO - The Multiple Faces of Emotion and Design
Working with the Three Levels
Objects That Evoke Memories
Feelings of Self
The Personality of Products
 
PART TWO - Design in Practice
CHAPTER THREE - Three Levels of Design: Visceral, Behavioral, and Reflective
Visceral Design
Behavioral Design
Reflective Design
A Case Study: The National Football League Headset
The Devious Side of Design
Design by Committee Versus by an Individual
CHAPTER FOUR - Fun and Games
Designing Objects for Fun and Pleasure
Music and Other Sounds
Seduction at the Movies
Video Games
CHAPTER FIVE - People, Places, and Things
Blaming Inanimate Objects
Trust and Design
Living in an Untrustworthy World
Communications That Serve Emotion
Always Connected, Always Distracted
The Role of Design
CHAPTER SIX - Emotional Machines
Emotional Things
Emotional Robots
Affect and Emotion in Robots
Machines That Sense Emotion
Machines That Induce Emotion in People
CHAPTER SEVEN - The Future of Robots
The Future of Emotional Machines and Robots: Implications and Ethical Issues
 
EPILOGUE
Acknowledgements
Notes
References
Index
Copyright Page
PRAISE FOR EMOTIONAL DESIGN
 
“Norman’s analysis of people’s emotional reactions to material objects is a delightful process.... His readers will take away insights galore about why shoppers say, ‘I want that.’”
—Booklist
 
“Norman’s analysis of the design elements in products such as automobiles, watches, and computers will pique the interest of many readers, not just those in the design or technology fields.”
—Publishers Weekly
 
“Donald Norman’s relentless and exacting exploration of the universe of everyday objects has brought him to the final frontier of design: emotions. His exquisite psychological analysis provides a solid and reliable reference and a most valuable tool.”
—Paola Antonelli, Curator of Architecture and Design, Museum of Modern Art
 
“Don Norman does it again! He asks the important questions and gives the right answers. I wish this insightful book had been available forty years ago so that I could have done a much better job as a designer.”
—Dr. Robert Blaich, former Senior Vice President of Corporate Design, Royal Philips Electronic
 
“This is a valuable book.... It will help ............

书籍插图：

以上为书籍内容预览，如需阅读全文内容请下载EPUB源文件，祝您阅读愉快。