DesigningforEmotion - (EPUB全文下载)

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For Jamie & Olivier, who inspire the most
meaningful emotional experiences in my life.
Foreword
We want our work to stand out from the rest. We want people
to have such a great experience that they feel the need to talk about it to everyone. We
want what we make to be remarkable.
Often those seeking remarkability get it for just a moment. Some have achieved their
goal of joyful office watercooler discussions by creating a thirty-second Superbowl Spot
with something as simple as a handful of slothful individuals answering their phone with an
exaggerated “WHAAATS AAAWWP?” Others get it with a viral video of dogs on skateboards.
But these are just quick flashes in the pan.
The real payoff comes when we can make that remarkability last. When we can make
people continually feel our work is worthy of discussion. When—for weeks, months, maybe
even years—the people who engage with our work continue to sing its praises to everybody
they meet.
Long-term remarkability translates into the holy grail of the advertising world: word of
mouth. When we reach this pinacle of mind-share success, we see our popularity grow,
along with the revenues from whichever business model backs it.
But remarkability only happens when we’ve achieved another plateau:
delight. People only voluntarily recommend that
which is truly delightful. If we want to achieve long-term remarkability, we need to build
in long-term delight.
In the pages that follow, Aarron does a (dare I say?) remarkable job of getting us
started on creating designs that bring with them an emotional attachment. And with his
help, we can sustain the joy to get the long-term effects we’re seeking.
Heed Aarron’s words carefully. He’s put a lot of research and theory into an easily
accessible package. A package that will get you started on your own journey to creating
designs that inspire a positive emotional response in your users. That journey will take
you beyond remarkable.
—Jared Spool
CEO and Founding Principal, User Interface Engineering

Copyright 2011 © Aarron Walter
All rights reserved
Publisher: Jeffrey Zeldman
Designer: Jason Santa Maria
Managing Editor: Mandy Brown
Editor: Krista Stevens
Copyeditor: Rose Weisburd
Compositor: Rob Weychert
ISBN 978-1-937557-01-1
A Book Apart
New York, New York
http://abookapart.com
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