AnythingYouWant - (EPUB全文下载)

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PORTFOLIO / PENGUIN
An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
penguin.com
Portfolio / Penguin edition published 2015
Copyright © 2011 by Derek Sivers
Penguin supports copyright. Copyright fuels creativity, encourages
diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
First published by Do You Zoom, Inc. through The Domino Project
ISBN: 978-0-698-40902-6
Version_2
Contents
Title Page
Copyright
Dedication
Ten years of experience in one hour
What’s your compass?
Just selling my CD
Make a dream come true
A business model with only two numbers
This ain’t no revolution
If it’s not a hit, switch
No “yes.” Either “Hell yeah!” or “no.”
Just like that, my plan completely changed
The advantage of no funding
Start now. No funding needed.
Ideas are just a multiplier of execution
Formalities play on fear. Bravely refuse.
The strength of many little customers
Proudly exclude people
Why no advertising?
This is just one of many options
You don’t need a plan or a vision
“I miss the mob.”
How do you grade yourself?
Care about your customers more than about yourself
Act like you don’t need the money
Don’t punish everyone for one person’s mistake
A real person, a lot like you
You should feel pain when you’re unclear
The most successful e-mail I ever wrote
Little things make all the difference
It’s OK to be casual
Naive quitting
Prepare to double
It’s about being, not having
The day Steve Jobs dissed me in a keynote
My $3.3 million mistake
Delegate or die: The self-employment trap
Make it anything you want
Trust, but verify
Delegate, but don’t abdicate
How I knew I was done
Why I gave my company to charity
You make your perfect world
Contact me anytime
Acknowledgments
Dedicated entirely to Seth Godin.
This book only exists because of his encouragement.
Visit http://bit.ly/1Vs8MCB
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Ten years of experience in one hour
From 1998 to 2008, I had this wild experience of starting a little hobby, accidentally growing it into a big business, and then selling it for $22 million. So now people want to hear my thoughts.
People ask me about that experience, so I tell stories about how it went for me. Many of them are ............

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