TheFour_TheHiddenDNAofAmazon,Apple,Faceb.epub - (EPUB全文下载)

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About the Book
Amazon, Apple, Facebook and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Contents
Cover
About the Book
Title Page
Dedication
Chapter 1 The Four
Who are these companies and why write about them?
Chapter 2 Amazon
How Amazon became the most disruptive firm in the largest economy
Chapter 3 Apple
Tech goes luxury
Chapter 4 Facebook
Love is key to longevity—and great advertising
Chapter 5 Google
Our modern-day god
Chapter 6 Lie to Me
The Four and funny business
Chapter 7 Business and the Body
All businesses appeal to one of three organs
Chapter 8 The T Algorithm
What it takes to get to a trillion
Chapter 9 The Fifth Horseman?
Who will be next?
Chapter 10 The Four and You
Follow your talent, not your passion
Chapter 11 After the Horsemen
Where are the Four taking us?
Acknowledgments
Illustration Credits
Notes
Index
About the Author
Copyright

For Nolan & Alec
I look up, see the stars, and have questions.
I look down, see my boys, and have answers.

Chapter 1
The Four
OVER THE LAST
twenty years, four technology giants have inspired more joy, connections, prosperity, and discovery than any entity in history. Along the way, Apple, Amazon, Facebook, and Google have created hundreds of thousands of high-paying jobs. The Four are responsible for an arra ............

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