Nudge_ImprovingDecisionsAboutHealth,Weal.epub - (EPUB全文下载)

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Praise for Nudge
“Politically this is, at the moment, hot stuff…. Obamistas are said to be reading Nudge
in an attempt to discover how and when people should be gently maneuvered into doing the right thing. The planet may depend on this, as may our health and pension prospects. People can be nudged into saving energy, stopping smoking, and saving more. Nudging is the new politics.”
—The Sunday Times
(London)
“This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done.”
—Don Norman, author of The Design of Everyday Things

and The Design of Future Things
“There are superb insights in Nudge
.”
—Financial Times
“Richard Thaler and Cass Sunstein’s Nudge
is a wonderful book: more fun than any important book has a right to be—and yet it is truly both.”
—Roger Lowenstein, author of When Genius Failed
“What’s most provocative is their belief that ‘choice architects’—everyone from divorce lawyers to cafeteria managers—can subtly steer choices toward happier results while still leaving people, as another Chicago professor once said, ‘Free to Choose.’”
—Newsweek
“How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.”
—Daniel Kahneman, Princeton University,

Nobel Laureate in Economics
ABOUT THE AUTHORS
Richard H. Thaler
is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago’s Graduate School of Business.
Cass R. Sunstein
is Felix Frankfurter Professor of Law at Harvard Law School.
NUDGE
Improving Decisions About
Health, Wealth, and Happiness
Richard H. Thaler
Cass R. Sunstein
Penguin Books
For France, who makes everything in life better, even this book
—RHT
For Ellyn, who knows when to nudge her father
—CRS
PENGUIN BOOKS
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto,
Ontario, Canada M4P 2Y3 (a di ............

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