Nudge_ Improving Decisions About Health,.epub - (EPUB全文下载)

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NUDGE
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NUDGE
Improving Decisions About
Health, Wealth, and Happiness
Richard H. Thaler
Cass R. Sunstein
Yale University Press
New Haven & London
A Caravan book. For more information, visit
www.caravanbooks.org.
Copyright © 2008 by Richard H. Thaler and Cass R. Sunstein.
All rights reserved.
This book may not be reproduced, in whole or in part, including
illustrations, in any form (beyond that copying permitted by
Sections 107 and 108 of the U.S. Copyright Law and except by
reviewers for the public press), without written permission from
the publishers.
Set in Galliard and Copperplate 33 types by The Composing Room
of Michigan, Inc.
Printed in the United States of America.
Library of Congress Cataloging-in-Publication Data
Thaler, Richard H., 1945–
Nudge : improving decisions about health, wealth, and
happiness / Richard H. Thaler and Cass R. Sunstein.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-300-12223-7 (cloth : alk. paper)
1. Economics—
Psychological aspects.
2. Choice (Psychology)—Economic
aspects.
3. Decision making—Psychological aspects.
4. Consumer behavior.
I. Sunstein, Cass R.
II. Title.
HB74.P8T53 2008
330.019—dc22
2007047528
A catalogue record for this book is available from the British
Library.
The paper in this book meets the guidelines for permanence and
durability of the Committee on Production Guidelines for Book
Longevity of the Council on Library Resources.
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For France, who makes everything in life better, even this book
—RHT
For Ellyn, who knows when to nudge her father
—CRS
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CONTENTS
Acknowledgments
ix
Introduction
1
PART I
HUMANS AND ECONS
1 Biases and Blunders
17
2 Resisting Temptation
40
3 Following the Herd
53
4 When Do We Need a Nudge?
72
5 Choice Architecture
81
PART II
MONEY
6 Save More Tomorrow
103
7 Naïve Investing
118
8 Credit Markets
132
9 Privatizing Social Security: Smorgasbord Style
145
VII
VIII
CONTENTS
PART III
HEALTH
10 Prescription Drugs: Part D for Daunting
159
11 How to Increase Organ Donations
175
12 Saving the Planet
183
PART IV
FREEDOM
13 Improving School Choices
199
14 Should Patients Be Forced to Buy Lottery Tickets?
207
15 Privatizing Marriage
215
PART V
EXTENSIONS AND OBJECTIONS
16 A Dozen Nudges
229
17 Objections
236
18 The Real Third Way
252
Notes
255
Bibliography
263
Index
283
ACKNOWLEDGMENTS
The research for this book would not have been possible without
financial support ............

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