HackingGrowth_HowToday'sFastest-GrowingC.epub - (EPUB全文下载)

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Copyright © 2017 by Sean Ellis and Philip Morgan Brown
All rights reserved.
Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.
crownpublishing.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication Data
Names: Ellis, Sean, author. | Brown, Morgan, author.
Title: Hacking growth : how today’s fastest-growing companies drive breakout success / Sean Ellis, Morgan Brown.
Description: First Edition. | New York : Crown Business, 2017.
Identifiers: LCCN 2016044987 | ISBN 9780451497215 (hardback)
Subjects: LCSH: Success in business. | Consumer behavior. | Marketing. | BISAC: BUSINESS & ECONOMICS / Development / Business Development. | BUSINESS & ECONOMICS / Consumer Behavior. | BUSINESS & ECONOMICS / Marketing / Direct.
Classification: LCC HF5386 .E434 2017 | DDC 658—dc23
LC record available at https://lccn.loc.gov/2016044987
ISBN 9780451497215
Ebook ISBN 9780451497222
International edition ISBN 9781524760007
Illustrations by Mapping Specialists, Ltd.
Cover design by Oliver Munday
v4.1_r1
a
SE: Dedicated with love to my amazing wife Svetlana and our talented daughters Natasha and Anna.
MB: For Erika, Banks, and Audrey Grace
Cover
Title Page
Copyright
Dedication
INTRODUCTION
PART I : THE METHOD
CHAPTER ONE: BUILDING GROWTH TEAMS
CHAPTER TWO: DETERMINING IF YOUR PRODUCT IS MUST-HAVE
CHAPTER THREE: IDENTIFYING YOUR GROWTH LEVERS
CHAPTER FOUR: TESTING AT HIGH TEMPO
PART II : THE GROWTH HACKING PLAYBOOK
CHAPTER FIVE: HACKING ACQUISITION
CHAPTER SIX: HACKING ACTIVATION
CHAPTER SEVEN: HACKING RETENTION
CHAPTER EIGHT: HACKING MONETIZATION
CHAPTER NINE: A VIRTUOUS GROWTH CYCLE
ACKNOWLEDGMENTS
NOTES
When I (Sean) got a call from Dropbox founder Drew Houston in 2008, I was immediately intrigued by the predicament the one-year-old start-up was in. The company’s cloud-based file storage and sharing service had built up a good early fan base, concentrated primarily among the tech-savvy community centered in Silicon Valley. Even before the product was completely built, Houston had pushed a video prototype online illustrating how the service would work, which had earned him the backing of the powerful Y Combinator start-up incubator and drawn a flood of early adopters.
It became pretty clear that Houston was on to something when the waiting list he was keeping for the beta ve ............

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