CompanyofOne_WhyStayingSmallIstheNextBig.epub - (EPUB全文下载)

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Contents
Title Page
Contents
Copyright
Dediction
Epigraph
Prologue
Begin
Defining a Company of One
Staying Small as an End Goal
What’s Required to Lead
Growing a Company That Doesn’t Grow
Define
Determining the Right Mind-Set
Personality Matters
The One Customer
Scalable Systems
Teach Everything You Know
Maintain
Properly Utilizing Trust and Scale
Launching and Iterating in Tiny Steps
The Hidden Value of Relationships
Starting a Company of One—My Story
Afterword: Never Grow Up
Epilogue
Acknowledgments
Notes
Index
About the Author
Connect with HMH
Copyright © 2019 by Paul Jarvis
All rights reserved
For information about permission to reproduce selections from this book, write to
trade.permissions@hmhco.com
or to Permissions, Houghton Mifflin Harcourt Publishing Company, 3 Park Avenue, 19th Floor, New York, New York 10016.
hmhbooks.com
Library of Congress Cataloging-in-Publication Data Names: Jarvis, Paul (Business writer), author.
Title: Company of one : why staying small is the next big thing for business / Paul Jarvis.
Description: Boston : Houghton Mifflin Harcourt, [2019] | Includes bibliographical references and index.
Identifiers: LCCN 2017061483 (print) | LCCN 2018001193 (ebook) | ISBN 9781328972378 (ebook) | ISBN 9781328972354 (hardcover) Subjects: LCSH: Small business. | Strategic planning.
Classification: LCC HD2341 (ebook) | LCC HD2341 .J37 2019 (print) | DDC 658.02/2—dc23
LC record available at
https://lccn.loc.gov/2017061483
eISBN 978-1-32897237-8
v1.1218
For Luna
There’s no such thing as perpetual growth. Yet that’s what traditional business people crave. But what is growth meant to achieve? If Oxford University is so successful, then why isn’t there a branch in Washington, D.C.? If a symphony is successful with 120 musicians, why not even more so with 600? “To grow bigger” is not much of an effective business strategy at all.
—RICARDO SEMLER, CEO OF SEMCO PARTNERS
Prologue
On February 28, 2010—the final day of the Winter Olympics in Vancouver—I found myself driving a tiny cube-van with my wife, Lisa, heading to a ferry terminal. We had just closed on the sale of our condo, a small glass box in the sky located right in the heart of downtown Vancouver. We had also sold or donated almost all of our possessions, and we were moving to a town in the middle of nowhere, literally at the end of the road on Vancouver Island.
Our new town—Tofino—was proudly billed as “life on the edge.” As in truly the edge of nowhere. This island is the setting for the ............

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