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Animal Spirits
Animal Spirits
HOW HUMAN PSYCHOLOGY DRIVES
THE ECONOMY, AND WHY IT MATTERS
FOR GLOBAL CAPITALISM
With a new preface by the authors
GEORGE
A. AKERLOF
AND
ROBERT
J. SHILLER
Princeton University Press
• PRINCETON AND OXFORD
George Akerlof
is the Daniel E. Koshland Sr. Distinguished Professor of Economics at the University of California at Berkeley; co-director of the Program on Social Interactions, Identity and Well-Being of the Canadian Institute for Advanced Research; and a member of the board of directors of the National Bureau of Economic Research. Robert Shiller
is the Arthur M. Okun Professor of Economics at the Cowles Foundation for Research in Economics and Professor of Finance at the International Center for Finance, Yale University; research associate at the National Bureau of Economic Research; and co-founder and principal of two U.S. firms that are in the business of issuing securities: MacroMarkets LLC and Macro Financial LLC. The views expressed herein are solely those of the authors and do not necessarily reflect the views of these institutions.
Copyright © 2009 Princeton University Press
Requests for permission to reproduce material from this work should
be sent to Permissions, Princeton University Press
Published by Princeton University Press, 41 William Street, Princeton,
New Jersey 08540
In the United Kingdom: Princeton University Press, 6 Oxford Street,
Woodstock, Oxfordshire OX20 1TW
press.princeton.edu
All Rights Reserved
Ninth printing, and first paperback printing, with a new preface
by the authors, 2010
Paperback ISBN: 978-0-691-14592-1
The Library of Congress has cataloged the cloth edition of this book as follows
Akerlof, George A., 1940–
Animal spirits : how human psychology drives the economy, and why it matters for global capitalism / George A. Akerlof and Robert J. Shiller.
p. cm.
ISBN 978-0-691-14233-3 (hardcover : alk. paper)
1. Economics—Psychological aspects. 2. Finance—Psychological aspects. 3. Capitalism. 4. Globalization. I. Shiller, Robert J. II. Title.
HB74.P8A494 2009
330.12′2019—dc22
2008052649
British Library Cataloging-in-Publication Data is available
This book has been composed in Adobe Galliard and Formata
by Princeton Editorial Associates, Inc., Scottsdale, Arizona
Printed on acid-free paper. ∞
Printed in the United States of America
10 9
Contents
Preface to the Paperback Edition
Preface
Acknowledgments
INTRODUCTION
Part One: Animal Spirits
ONE
Confidence and Its Multipliers
T ............

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