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The
OUTSIDERS
The
OUTSIDERS
Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
William N. Thorndike, Jr.
HARVARD BUSINESS REVIEW PRESS
BOSTON, MASSACHUSETTS
Copyright 2012 William N. Thorndike, Jr.
All rights reserved
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to
permissions@hbsp.harvard.edu
, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
Library of Congress Cataloging-in-Publication Data
Thorndike, William.
The outsiders : eight unconventional CEOs and their radically rational blueprint for success / William N. Thorndike, Jr.
p. cm.
ISBN 978-1-4221-6267-5 (alk. paper)
1. Executive ability. 2. Industrial management. 3. Success in business. 4. Chief executive officers—Biography. I. Title.
HD38.2.T476 2012
658.4′09—dc23
2012012451
Contents
Preface: Singletonville
Introduction
An Intelligent Iconoclasm
1. A Perpetual Motion Machine for Returns
Tom Murphy and Capital Cities Broadcasting
2. An Unconventional Conglomerateur
Henry Singleton and Teledyne
3. The Turnaround
Bill Anders and General Dynamics
4. Value Creation in a Fast-Moving Stream
John Malone and TCI
5. The Widow Takes the Helm
Katharine Graham and The Washington Post Company
6. A Public LBO
Bill Stiritz and Ralston Purina
7. Optimizing the Family Firm
Dick Smith and General Cinema
8. The Investor as CEO
Warren Buffett and Berkshire Hathaway
9. Radical Rationality
The Outsider’s Mind-Set
Epilogue
An Example and a Checklist
Acknowledgments
Appendix: The Buffett Test
Notes
Further Reading
Index
About the Author
Preface: Singletonville
It’s almost impossible to overpay the truly extraordinary CEO . . . but the species is rare.
—Warren Buffett
You are what your record says you are.
—Bill Parcells
Success leaves traces.
—John Templeton
Who’s the greatest CEO of the last fifty years?
If you’re like most people, the overwhelming likelihood is that you answered, “Jack Welch,” and it’s easy to see why. Welch ran General Electric, one of America’s most iconic companies, for twenty years, from 1981 to 2001. GE’s shareholders prospered mightily during Welch’s tenure, with a compound annual return of 20.9 percent.
If you had invested a dollar in GE stock when Welch became CEO, ............

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