商务英语阅读 - (EPUB全文下载)

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书籍内容：

第一卷
第1章 International Trade
第2章 US Presses Japan on Farm Imports and India on World Trade Talks
第二卷
第3章 Forms of Business Ownership
第4章 Publicly Held Company
第三卷
第5章 Introduction to Stocks
第6章 Fundamental Analysis Techniques
第四卷
第7章 Strategy-What is Strategy？
第8章 E-Business Strategy-E-Commerce Business Strategies
第五卷
第9章 Supply and Demand Curves
第10章 Equilibrium：Where Supply Meets Demand
第六卷
第11章 The Product Life Cycle
第12章 Be Marketing Product
第七卷
第13章 Characteristics of Consumer Markets
第14章 China to Become Biggest Luxury
第八卷
第15章 Advertising 101：Different Ways to Advertise
第16章 Add the BIG G Factor to Your Internet Business Bottom Line
第九卷
第17章 Sales Promotion Strategy
第18章 Promotion is a State of Mind
第19章 E-commerce，Today and Future E-commerce Today
第十卷
第20章 How to Prepare For a Successful Internet
第21章 The 3Cs of Internet Marketing-Caution，Conviction，Commitment
第十一卷
第22章 The Transportation Modes
第23章 Transportation Participants
第十二卷
第24章 The Human Resources Management
第25章 The Traditional Process of HRM
第十三卷
第26章 Operations Management
第27章 Operations Managers
第1章 International Trade
If you walk into a supermarket and are able to buy South American bananas，Brazilian coffee and a bottle of South African wine，you are experiencing the effects of international trade.International trade allows us to expand our markets for both goods and services that otherwise may not have been available to us.It is the reason why you can pick between a Japanese，German，and American car.As a result of international trade，the market contains greater competition and therefore more competitive prices，which bring a cheaper product home to the consumer.
What is International Trade？
International trade is the exchange of goods and services between countries.This type of trade gives rise to a world economy，in which prices，or supply and demand，are affected by global events.political change in Asia，for example，could result in an increase in the cost of labor，thereby increasing the manufacturing costs for an American sneaker company based in Malaysia，which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall.A decrease in the cost of labor，on the other hand，would result in you having to pay less for your new shoes.
Trading globally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries.Almost every kind of product can be found on the international market：food，cloth ............

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