TheTippingPoint - (EPUB全文下载)

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Contents
Copyright
Introduction
ONE: The Three Rules of Epidemics
TWO: The Law of the Few
THREE: The Stickiness Factor
FOUR: The Power of Context (Part One)
FIVE: The Power of Context (Part Two)
SIX: Case Study
SEVEN: Case Study
EIGHT: Conclusion
Afterword
Endnotes
Acknowledgments
Copyright © 2000, 2002 by Malcolm Gladwell
All rights reserved.
Little, Brown and Company
Hachette Book Group
237 Park Avenue
New York, NY 10017
Visit our website at www.HachetteBookGroup.com.
The Little, Brown and Company name and logo are trademarks of Hachette Book Group, Inc.
First eBook Edition: January 2002
The author is grateful for permission to include the following previously copyrighted material: Excerpts from interviews on Market Mavens videotape by Linda Price, Lawrence F. Feick, and Audrey Guskey. Reprinted by permission of the authors; Exerpts from Daniel Wegner, “Transactive Memory: A Contemporary Analysis of the Group Mind,” Journal of Personality and Social Psychology (1991), vol. 61, no. 6. Reprinted by permission of the author; Excerpts from Donald H. Rubinstein, “Love and Suffering: Adolescent Socialization and Suicide in Micronesia,” Contemporary Pacific (Spring 1995), vol. 7, no. 1, and “Epidemic Suicide Among Micronesian Adolescents,” Social Science and Medicine (1983), vol. 17. Reprinted by permission of the author; Excerpts from Paul Revere’s Ride by David Hackett Fisher. Copyright © 1994 by Oxford University Press. Reprinted by permission of the publisher.
ISBN: 978-0-7595-7473-1
Acclaim for Malcolm Gladwell’s
The Tipping Point
How Little Things Can Make a Big Difference
“An elegant exploration of how social epidemics work, whether they are fashion trends, diseases, or behavior patterns such as crime. . . . One of the most interesting aspects of Gladwell’s book is the way it reaffirms that human beings are profoundly social beings influenced by and influencing other human beings, no matter how much technology we introduce into our lives.”
— Deirdre Donahue, USA Today
“Undeniably compelling . . . terrifically rewarding.”
— Claire Dederer, Seattle Times
“A wonderful page-turner about a wonderfully offbeat study of that little-understood phenomenon, the social epidemic.”
— Daily Telegraph
“One of the year’s most anticipated nonfiction titles. . . . The Tipping Point is propelled by its author’s voracious but always amiable curiosity. . . . Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide. ............

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