ContagiousWhyThingsCatchOn - (EPUB全文下载)

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Contents
Introduction: Why Things Catch On
Why $100 is a good price for a cheesesteak . . . Why do some things become popular? . . . Which is more important, the message or the messenger? . . . Can you make anything contagious? . . . The case of the viral blender . . . Six key STEPPS.
1.
Social Currency
When a telephone booth is a door . . . Ants can lift fifty times their own weight. . . . Why frequent flier miles are like a video game . . . When it’s good to be hard to get . . . Why everyone wants a mix of tripe, heart, and stomach meat . . . The downside of getting paid . . . We share things that make us look good.
2.
Triggers
Which gets more word of mouth, Disney or Cheerios? . . . Why a NASA mission boosted candy sales . . . Could where you vote affect how you vote? . . . Consider the context . . . Explaining Rebecca Black . . . Growing the habitat: Kit Kat and coffee . . . Top of mind, tip of tongue.
3.
Emotion
Why do some things make the Most E-Mailed list? . . . How reading science articles is like standing at the edge of the Grand Canyon . . . Why anger is like humor . . . How breaking guitars can make you famous . . . Getting teary eyed about online search . . . When we care, we share.
4.
Public
Is the Apple logo better upside down than right side up? . . . Why dying people turn down kidney transplants . . . Using moustaches to make the private public . . . How to advertise without an advertising budget . . . Why anti-drug commercials might increase drug use . . . Built to show, built to grow.
5.
Practical Value
How an eighty-six-year-old made a viral video about corn
 . . . Why hikers talk about vacuum cleaners . . . E-mail forwards are the new barn raising . . . Will people pay to save money? . . . Why $100 is a magic number . . . When lies spread faster than the truth . . . News you can use.
6.
Stories
How stories are like Trojan horses . . . Why good customer service is better than any ad . . . When a streaker crashed the Olympics . . . Why some story details are unforgettable . . . Using a panda to make valuable virality . . . Information travels under the guise of idle chatter.
Epilogue
Why 80 percent of manicurists in California are Vietnamese . . . Applying the STEPPS ............

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