JustEnoughResearch - (EPUB全文下载)

文件大小：3.61 mb。
文件格式：epub 格式。
书籍内容：

MORE FROM THE A BOOK APART LIBRARY
HTML5 for Web Designers
Jeremy Keith
CSS3 for Web Designers
Dan Cederholm
The Elements of Content Strategy
Erin Kissane
Responsive Web Design
Ethan Marcotte
Designing for Emotion
Aarron Walter
Mobile First
Luke Wroblewski
Design Is a Job
Mike Monteiro
Content Strategy for Mobile
Karen McGrane
Sass for Web Designers
Dan Cederholm
On Web Typography
Jason Santa Maria
Responsible Responsive Design
Scott Jehl
Copyright © 2013 Erika Hall
All rights reserved
Publisher: Jeffrey Zeldman
Creative Director: Jason Santa Maria
Editor-in-Chief: Mandy Brown
Editor: Rose Fox
Copyeditor: Krista Stevens
Proofreader: Tina Lee
Indexer: Sally Kerrigan
Compositor: Rob Weychert
Ebook Production: Nellie McKesson
ISBN 978-1-9375571-1-9
A Book Apart
New York, New York
http://abookapart.com
10 9 8 7 6 5 4 3 2 1
Contents
Copyright
Foreword
Chapter 1: Enough Is Enough
Chapter 2: The Basics
Chapter 3: The Process
Chapter 4: Organizational Research
Chapter 5: User Research
Chapter 6: Competitive Research
Chapter 7: Evaluative Research
Chapter 8: Analysis and Models
Chapter 9: Quantitative Research
Conclusion
Resources
References
Acknowledgements
Index
About A Book Apart
About the Author
FOREWORD
In the digital age, creating meaningful design requires us to understand people who are different, anticipate what they will want to do, and provide them with the tools they need, exactly when they need them. But how can we do that? We are not saints, gods, or clairvoyants. We can only understand others through research, and that is the subject of this shiny little book.
How is this book different from others? In a perfect world, research budgets are sufficient, ample research time is provided in advance of project definition, and accuracy is assured through shared models and processes. In that perfect world, clients value research. They reward designers who ask difficult questions, and prioritize user needs over marketing directives, internal politics, or personal peccadillos.
But that’s not the world we work in. In our world, budgets are constrained, schedules are absurd, there is little internal agreement about what constitutes worthwhile research, and “I don’t like yellow” is considered feedback. Or we may work for an organization that claims to want information about the customer, but actually prizes computer algorithms above human insight.
Fortunately, Erika Hall works in our world, and has devised a plan for us.
For research to help us, we need methods t ............

书籍插图：

以上为书籍内容预览，如需阅读全文内容请下载EPUB源文件，祝您阅读愉快。