Badscience - (EPUB全文下载)

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Ben Goldacre
Bad Science
2008
Guardian columnist Dr Ben Goldacre takes us on a hilarious, invigorating and informative journey through the bad science we’re fed by the worst of the hacks and the quacks! When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an ‘Aqua Detox’ footbath, releasing her toxins into the water and turning it brown, he thought he’d try the same at home. ‘Like some kind of Johnny Ball cum Witchfinder General’, using his girlfriend’s Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: ‘before my very eyes, the world’s first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend’s immorality.’ Dr Ben Goldacre is the author of the ‘Bad Science’ column in the Guardian and his book is about all the ‘bad science’ we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own ‘bad science’ moments—from the useless pie-chart on the back of cereal packets to the use of the word ‘visibly’ in cosmetics ads.This book will help people to quantify their instincts—that a lot of the so-called ‘science’ which appears in the media and in advertising is just wrong or misleading. Satirical and amusing—and unafraid to expose the ridiculous—it provides the reader with the facts they need to differentiate the good from the bad. Full of spleen, this is a hilarious, invigorating and informative journey through the world of ‘bad science’.
INTRODUCTION
L

et me tell you how bad things have become. Children are routinely being taught—by their own teachers, in thousands of British state schools—that if they wiggle their head up and down it will increase blood flow to the frontal lobes, thus improving concentration; that rubbing their fingers together in a special sciencey way will improve ‘energy flow’ through the body; that there is no water in processed food; and that holding water on their tongue will hydrate the brain directly through the roof of the mouth, all as part of a special exercise programme called ‘Brain Gym’. We will devote some time to these beliefs and, more importantly, the buffoons in our education system who endorse them.
But this book is not a collection of trivial absurdities. It follows a natural crescendo, from the foolishness of quacks, via the credence they are given in the mainstream media, through the tricks of the £30 billion food supplements in ............

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