TheGoogleChecklist_MarketingEdition2016_.epub - (EPUB全文下载)

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The Google Checklist:
Marketing Edition
2016
SEO, Web Design, Paid Advertising,
Social Media, PR.
Amen Sharma, Paz Sharma & Kavita Sharma

Special Thanks to Gareth James.

HeartCMS.com
Published By Amen Sharma
Copyright © 2016 By HeartCMS.com
Cover and Internal Design © HeartCMS
Digital Book Layout Designer © HeartCMS
All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems - except in the case of brief quotations in articles or reviews - without the permission in writing from its publisher, Amen Sharma.
All brand names and product names used in this book are trademarks, registered trademarks, or trade names of their respective holders. I am not associated with any product or vendor in this book.
Table of Contents
Introduction
About Me (Amen Sharma) and HeartCMS
How To Build A Google Friendly Website
Online Marketing
SEO (Search Engine Optimisation)
On-site SEO
Off-Site SEO
SEO/PR
Social Media Marketing
Facebook
Facebook And Instagram Ads
Instagram
Twitter
LinkedIn
Other Social Media Platforms
Google Adwords
Mobile Apps
What Next?
Introduction
T
he team here at HeartCMS have written The Google Checklist: Marketing Edition 2016 to help you make the most out of your website and online marketing in 2016 and help you take your business to the next level by attracting more customers and generating new leads.
Whether you’re a large organisation, a marketing manager or a start-up entrepreneur, we’re going to cover everything you need to know in order to have a successful business online.
This book divides into two main sections.
The first section explains everything about creating a Google friendly website. We explain the power of .co.uk and .com domains, how your website should be designed and developed, why your website needs to be mobile friendly, which plugins are the best (and free) and how to keep your website and customers secure with UK Google approved hosting.
The second section of our book explains the world of Online Marketing and how it can be a game changer for any business. We cover everything you need to know on how to rank highly in Google using on-site and off-site white hat Search Engine Optimisation (SEO). How to run your own profitable Pay Per Click (PPC) campaigns on Google and Bing. How to manage and drive traffic to your website using social media platforms such as Facebook, Twitter, Instagram and other upcoming platforms such ............

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