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the
facebook
effect
The Inside Story of the Company
That Is Connecting the World
David Kirkpatrick
Simon & Schuster
1230 Avenue of the Americas
New York, NY 10020
www.SimonandSchuster.com

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Copyright © 2010 by David Kirkpatrick
All rights reserved, including the right to reproduce this book or
portions thereof in any form whatsoever. For information address
Simon & Schuster Subsidiary Rights Department,
1230 Avenue of the Americas, New York, NY 10020
First Simon & Schuster hardcover edition June 2010
SIMON & SCHUSTER and colophon are registered trademarks
of Simon & Schuster, Inc.
For information about special discounts for bulk purchases,
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Designed by Nancy Singer
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Kirkpatrick, David, date.
  The Facebook effect : the inside story of the company that is connecting the world / David Kirkpatrick.
     p. cm.
  Includes bibliographical references and index.
  1. Facebook (Firm) 2. Internet industry—United States. 3. Online social networks—History. I. Title.
HD9696.8.U64F335 2010
338.7'61006754—dc22           2009051983
ISBN 978-1-4391-0211-4
ISBN 978-1-4391-0980-9 (ebook)
To Elena and Clara
Contents
Prologue: The Facebook Effect
1 The Beginning
2 Palo Alto
3 Social Networking and the Internet
4 Fall 2004
5 Investors
6 Becoming a Company
7 Fall 2005
8 The CEO
9 2006
10 Privacy
11 The Platform
12 $15 Billion
13 Making Money
14 Facebook and the World
15 Changing Our Institutions
16 The Evolution of Facebook
17 The Future
Postscript
Acknowledgments
A Note on Reporting for This Book
Notes
Additional Reading
Index
the
facebook
effect
Prologue The Facebook Effect
Oscar Morales was fed up. It was holiday time in his hometown of Barranquilla, Colombia, just after the 2008 new year. The gentle-spirited civil engineer with a gift for computers was spending his days at the bucolic nearby beaches with his extended family. But despite the holidays, like much of the country his thoughts were dark, and occupied with the suffering of a little boy named Emmanuel.
Emmanuel was the four-year-old son of Clara Rojas, who had been a h ............

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