TheContentTrap_AStrategist'sGuidetoDigit.epub - (EPUB全文下载)

文件大小：6.28 mb。
文件格式：epub 格式。
书籍内容：

As of the time of initial publication, the URLs displayed in this book link or refer to existing websites on the Internet. Penguin Random House LLC is not responsible for, and should not be deemed to endorse or recommend, any website other than its own or any content available on the Internet (including without limitation at any website, blog page, information page) that is not created by Penguin Random House.
Copyright © 2016 by Bharat Anand
All rights reserved.
Published in the United States by Random House, an imprint and division of Penguin Random House LLC, New York.
R
ANDOM
H
OUSE
and the H
OUSE
colophon are registered trademarks of Penguin Random House LLC.
Grateful acknowledgment is made to The Economist
for permission to reprint the following advertisements on p. 198: “My husband doesn’t understand me.” Creatives: Gideon Todes & Mike Harris, Agency: AMVBBDO. © The Economist Newspaper Limited, London; “In opinion polls, 100% of Economist readers had one.” Creatives: Mike Durban & Tony Strong, Agency: AMVBBDO. © The Economist Newspaper Limited, London; “Is your indecision final?” Creative: Tim Riley, Agency: AMVBBDO. © The Economist Newspaper Limited, London; “What exactly is the benefit of the doubt?” Creatives: Ben Kay & Paul Blackley, Agency: AMVBBDO. © The Economist Newspaper Limited, London; “Would you like to sit next to you at dinner?” Creatives: David Abbott & Ron Brown, Agency: AMVBBDO. © The Economist Newspaper Limited, London. Reprinted by permission of The Economist.
LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Names: Anand, Bharat Narendra, author.
Title: The content trap : a strategist’s guide to digital change / Bharat Anand.
Description: First Edition. | New York : Random House, 2016. | Includes bibliographical references and index.
Identifiers: LCCN 2016019174| ISBN 9780812995381 (hardback) | ISBN 9780812995398 (ebook)
Subjects: LCSH: Entrepreneurship. | Mass media—Economic aspects. | Telecommunication—Economic aspects. | BISAC: BUSINESS & ECONOMICS / Industries / Media & Communications Industries. | BUSINESS & ECONOMICS / Entrepreneurship. | BUSINESS & ECONOMICS / Motivational.
Classification: LCC HB615 .A6825 2016 | DDC 302.23068/4—dc23 LC record available at https://lccn.loc.gov/​2016019174
Ebook ISBN 9780812995398
randomhousebooks.com
Book design by Simon M. Sullivan, adapted for ebook
Cover design: Pete Garceau
Cover image: iStock
In compliance with Harvard Business School’s Policy on Conflicts of Interest adopted i ............

书籍插图：

以上为书籍内容预览，如需阅读全文内容请下载EPUB源文件，祝您阅读愉快。