Super Pumped_ The Battle for Uber - Isaa.epub - (EPUB全文下载)
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SUPER PUMPED
THE BATTLE FOR
UBER
MIKE ISAAC
Copyright © 2019 by Mike Isaac
All rights reserved
Printed in the United States of America
First Edition
For information about permission to reproduce selections from this book, write to
Permissions, W. W. Norton & Company, Inc., 500 Fifth Avenue, New York, NY 10110
For information about special discounts for bulk purchases, please contact W. W. Norton Special Sales at specialsales@wwnorton.com or 800-233-4830
Book design by Lovedog Studio
Production manager: Anna Oler
Jacket design by Pete Garceau
Jacket photograph © Stephen Voss/Redux
ISBN 978-0-393-65224-6
ISBN 978-0-393-65225-3(ebk)
W. W. Norton & Company, Inc., 500 Fifth Avenue, New York, N.Y. 10110
www.wwnorton.com
W. W. Norton & Company Ltd., 15 Carlisle Street, London W1D 3BS
For Sarah and Bruna
You must know there are two ways of contesting, the one by the law, the other by force; the first method is proper to men, the second to beasts; but because the first is frequently not sufficient, it is necessary to have recourse to the second.
—NICCOLÒ MACHIAVELLI, 1513
Being super pumped gives us super powers, turning the hardest problems into amazing opportunities to do something great.
—TRAVIS KALANICK, 2015
CONTENTS
Prologue
PART Ⅰ
Chapter 1:
X TO THE X
Chapter 2:
THE MAKING OF A FOUNDER
Chapter 3:
POST-POP DEPRESSION
Chapter 4:
A NEW ECONOMY
Chapter 5:
UPWARDLY IMMOBILE
PART Ⅱ
Chapter 6:
"LET BUILDERS BUILD"
Chapter 7:
THE TALLEST MAN IN VENTURE CAPITAL
Chapter 8:
PAS DE DEUX
Chapter 9:
CHAMPION'S MINDSET
Chapter 10:
THE HOMESHOW
PART Ⅲ
Chapter 11:
BIG BROTHER AND LITTLE BROTHER
Chapter 12:
GROWTH
Chapter 13:
THE CHARM OFFENSIVE
Chapter 14:
CULTURE WARS
Chapter 15:
EMPIRE BUILDING
Chapter 16:
THE APPLE PROBLEM
Chapter 17:
"THE BEST DEFENSE..."
Chapter 18:
CLASH OF THE SELF-DRIVING CARS
Chapter 19:
SMOOTH SAILING
PART Ⅳ
Chapter 20:
THREE MONTHS PRIOR
Chapter 21:
#DELETEUBER
Chapter 22:
"ONE VERY, VERY STRANGE YEAR AT UBER..."
Chapter 23:
...THE HARDER THEY FALL
Chapter 24:
NO ONE STEALS FROM LARRY PAGE
Chapter 25:
GREYBALL
Chapter 26:
FATAL ERRORS
PART Ⅴ
Chapter 27:
THE HOLDER REPORT
Chapter 28:
THE SYNDICATE
Chapter 29:
REVENGE OF THE VENTURE CAPITALISTS
Chapter 30:
DOWN BUT NOT OUT
Chapter 31:
THE GRAND BARGAIN
Epilogue
Postscript
Acknowledgments
A Note on Sources
Notes
Index ............
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