StartwithWhy_HowGreatLeadersInspireEvery.epub - (EPUB全文下载)

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SIMON SINEK
Start with Why
How Great Leaders Inspire Everyone to Take Action
Contents
Introduction: Why Start with Why?
PART 1: A WORLD THAT DOESN’T START WITH WHY
  1. Assume You Know
  2. Carrots and Sticks
PART 2: AN ALTERNATIVE PERSPECTIVE
  3. The Golden Circle
  4. This Is Not Opinion, This Is Biology
  5. Clarity, Discipline and Consistency
PART 3: LEADERS NEED A FOLLOWING
  6. The Emergence of Trust
  7. How a Tipping Point Tips
PART 4: HOW TO RALLY THOSE WHO BELIEVE
  8. Start with WHY, but Know HOW
  9. Know WHY. Know HOW. Then WHAT?
10. Communication Is Not About Speaking, It’s About Listening
PART 5: THE BIGGEST CHALLENGE IS SUCCESS
11. When WHY Goes Fuzzy
12. Split Happens
PART 6: DISCOVER WHY
13. The Origins of a WHY
14. The New Competition
Acknowledgments
Notes
ABOUT THE AUTHOR
Simon Sinek teaches leaders and organizations how to inspire people. He has been invited to talk to top teams at Microsoft, American Express, the United Nations and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York.
www.startwithwhy.com
START WITH WHY
‘One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead’ William Ury, co-author of Getting to Yes
‘A powerful and penetrating exploration of what separates great companies and great leaders from the rest’ Polly LaBarre, co-author of Mavericks at Work
‘This book can lead you to levels of excellence you never considered attainable’ General Chuck Horner, air boss, Operation Desert Storm
For Victoria, who finds good ideas and makes them great
There are leaders and there are those who lead.
Leaders hold a position of power or influence.
Those who lead inspire us.
Whether individuals or organizations, we follow those who lead not because we have to, but because we want to.
We follow those who lead not for them, but for ourselves.
This is a book for those who want to inspire others and for those who want to find someone to inspire them.
Introduction
Why Start with Why?
This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization can inspire others, both inside and outside their organization, ............

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