FortuneTheGreatestBusinessDecisionsofAll.epub - (EPUB全文下载)

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.
The
Greatest
BUSINESS
DECISIONS
of All Time
HOW APPLE, FORD, IBM, ZAPPOS, AND OTHERS MADE RADICAL CHOICES THAT CHANGED THE COURSE OF BUSINESS.
By Verne Harnish and the Editors of Fortune
Foreword by Jim Collins
 
.
ACKNOWLEDGMENTS
 
When you delve into the great decisions chronicled in these pages, you’ll find that in most instances it was the people involved that really mattered. The same holds true for producing this book. First, we want to thank Fortune managing editor Andy Serwer, who, displaying the vision and entrepreneurial spirit we’ve long admired him for, green-lighted this project in the same meeting in which we pitched it and then provided support all along the way. Fortune art director Emily Kehe, working with Time Inc.’s talented Anne-Michelle Gallero, applied their usual elegant sense of style to the design. Carol Gwinn, our copyeditor par excellence, used her superb language skills to save ourselves from ourselves. Steve Koepp and Joy Butts at Time Home Entertainment Inc., the book’s publisher, worked creatively behind the scenes to make this project a reality, and for that we’re truly grateful. And we extend our thanks and admiration to Jim Collins for providing such an insightful foreword to the book. Last, a big bow to the writers and editors on Fortune’s staff who used their in-depth knowledge of business and their nonpareil writing skills to make this book what I hope you’ll find to be a wonderful, informative read.
.
To decision-makersWHO KEEP MAKING THE TOUGH CALLS
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TABLE OFCONTENTS
Foreword By Jim Collins
Introduction By Verne Harnish
Chapter 1Apple Brings Back Steve Jobs By Adam Lashinsky
Chapter 2How Free Shipping Saved Zappos By JENNIFER REINGOLD
Chapter 3Why Samsung Lets Its Stars Goof Off By Nicholas Varchaver
Chapter 4At Johnson & Johnson, the Shareholder Comes Last By Timothy K. Smith
Chapter 5Why Daydreaming Pays Off Big at 3M By Geoff Colvin
Chapter 6How Intel Got Consumers to Love Chips By David A. Kaplan
Chapter 7Jack’s GE Cathedral By David A. Kaplan
Chapter 8Bill Gates Decides to Take a Week Off By David A. Kaplan
Chapter 9Softsoap’s Blocking Decision By Brian O’reefe
Chapter 10Toyota Pursues Zero Defects By Alex Taylor III
Chapter 11Extreme Customer Service at Nordstrom By Geoff Colvin
Chapter 12Tata Takes the Sting out of a Painful SituationBy Geoff Colvin
Chapter 13Boeing Bets Big on the 707By Adam Lashinsky
Chapter 14IBM’s Operation Bear Hug By Adam Lashinsky
Chapter 15Wal-Mart Creates the 6 a.m. M ............

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