CrushingIt!_HowGreatEntrepreneursBuildTh.epub - (EPUB全文下载)

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Dedication
This is dedicated to all the people who are visionary enough to recognize the enormous opportunities we’ve been given in this new digital age, and who are brave enough to demand and seek out happiness not only in their life but also in their work.
Contents
Cover
Title Page
Dedication
Contents
Author Note
Introduction
I: Get Pumped
1: The Path Is All Yours
2: What (Still) Matters
3: The Eighth Essential—Content
4: What’s Stopping You?
5: The Only Thing You Need to Give Yourself to Crush It
II: Create Your Pillar
6: First, Do This
7: Get Discovered
8: Musical.ly
9: Snapchat
10: Twitter
11: YouTube
12: Facebook
13: Instagram
14: Podcasts
15: Voice-First
Conclusion
Acknowledgments
Notes
About the Author
Also by Gary Vaynerchuk
Copyright
About the Publisher
Author Note
All e-mail excerpts and interviews have been edited for length, content, and clarity.
Introduction
My eight-year old daughter, Misha, wants to be a YouTuber when she grows up. That probably comes as no surprise—many young kids find out what their parents do and decide that’s their ambition, too (in addition to becoming a firefighter and zoo keeper). My daughter sees me using online platforms to talk to people and build businesses, and she knows how much I love it. Of course she thinks she wants to do what I do.
What might be more surprising is that if you ask other school-age children what they want to be when they grow up, many will reply that they, too, want to be YouTubers.
Personal branding may not be an elementary school Career Day staple yet, but kids today know that making videos on YouTube, posting on Instagram, tweeting 280 characters, and snapping on Snapchat is a valid career path and that for some it can even bring fame and fortune. They dream of creating a popular online presence the way kids used to dream of becoming Hollywood stars. Unfortunately, unless they’re entrepreneurs themselves or deeply in the know, most parents will respond to this career aspiration with, “Huh?” or worse, narrow-minded cynicism: “That’s not a real job.” Even the few who smile uncomprehendingly and offer a mild, “Great, honey! Go for it!” will likely secretly shake their heads at the sweet naïveté of youth.
It’s so frustrating to me.
Obviously the first answers suck any way you look at them, but all of these responses reveal a total lack of understanding about what kind of world we live in. It’s the kind where an eleven-year-old kid and his dad can become millionaires by creating a YouTube chan ............

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