CreatingValuewithBigDataAnalytics_Making.epub - (EPUB全文下载)

文件大小：4.72 mb。
文件格式：epub 格式。
书籍内容：

Creating Value with Big Data Analytics
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organ-isations to leverage the information to create value. This book is a refreshingly practical yet theoretically sound roadmap to leveraging big data and analytics.
Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data.
By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a visiting professorship in Marketing at BI Norwegian Business School in Oslo.
Edwin Kooge is co-founder of Metrixlab Big Data Analytics, The Netherlands. He is a pragmatic data analyst, a result-focused consultant, and entrepreneur with more than 25 years’ experience in analytics.
Natasha Walk is co-founder of Metrixlab Big Data Analytics, The Netherlands. She is a data hacker, analyst, and talent coach with more than 20 years’ experience in applied analytics.
This is a timely and thought-provoking book that should be on a must-read list of anyone interested in big data.
Sunil Gupta,
Edward W. Carter Professor of Business, Harvard Business School, USA
This is one of the most compelling publications on the challenges and opportunities of data analytics. It paints not only a theoretical framework, but also navigates marketing professionals on organizational change and development of skills and capabilities for success. A must-read to unlock the full potential of data-driven and fact-based marketing!
Harry Dekker,
Media Director, Unilever Benelux, The Netherlands
Creating Value with Big Data Analytics offers a uniquely comprehensive and well-grounded examination of ............

书籍插图：

以上为书籍内容预览，如需阅读全文内容请下载EPUB源文件，祝您阅读愉快。