The Power of Habit_ Why We Do W - Charles Duhigg - (EPUB全文下载)

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The Power of Habit is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional.
Copyright © 2012 by Charles Duhigg
All rights reserved.
Published in the United States by Random House, an imprint ofThe Random House Publishing Group, a division of Random House, Inc., New York.
RANDOM HOUSE and colophon are registered trademarks of Random House, Inc.
Library of Congress Cataloging-in-Publication DataDuhigg, Charles.The power of habit : why we do what we do in life and business / by Charles Duhigg.p.   cm.Includes bibliographical references and index.eISBN: 978-0-679-60385-61. Habit.   2. Habit—Social aspects.   3. Change (Psychology)   I. Title.BF335.D76 2012158.1—dc23                      2011029545
Illustration on this page by Andrew PoleAll other illustrations by Anton Ioukhnovets
www.atrandom.com
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CONTENTS
Cover
Title Page
Copyright
Dedication
PROLOGUEThe Habit Cure
PART ONEThe Habits of Individuals
1. THE HABIT LOOPHow Habits Work
2. THE CRAVING BRAINHow to Create New Habits
3. THE GOLDEN RULE OF HABIT CHANGEWhy Transformation Occurs
PART TWOThe Habits of Successful Organizations
4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILLWhich Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESSWhen Willpower Becomes Automatic
6. THE POWER OF A CRISISHow Leaders Create Habits Through Accidentand Design
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DOWhen Companies Predict (and Manipulate) Habits
PART THREEThe Habits of Societies
8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTTHow Movements Happen
9. THE NEUROLOGY OF FREE WILLAre We Responsible for Our Habits?
APPENDIXA Reader’s Guide to Using These Ideas
Acknowledgments
A Note on Sources
Notes
PROLOGUEThe Habit Cure
She was the scientists’ favorite participant.
Lisa Allen, according to her file, was thirty-four years old, had started smoking and drinking when she was sixteen, and had struggled with obesity for most of her life. At one point, in her mid-twenties, collection agencies were hounding her to recover $10,000 in debts. An old résumé listed her longest job as lasting less than a year.
The woman in front of the researchers today, however, was lean and vibrant, with the toned legs of a runner. She looked a decade younger than the photos in her chart and like she could out-exercise anyone in the room. According to ............

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