ZerotoOne_NotesonStartups,orHowtoBuildth.epub - (EPUB全文下载)

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Copyright © 2014 by Peter Thiel
All rights reserved.Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company, New York.www.crownpublishing.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House LLC.
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Library of Congress Cataloging-in-Publication DataThiel, Peter A.  Zero to one: notes on startups, or how to build the future / Peter Thiel with Blake Masters.        pages   cm1. New business enterprises. 2. New products. 3. Entrepreneurship. 4. Diffusion of innovations. I. Title.HD62.5.T525 2014685.11—dc23                                                  2014006653
Hardcover ISBN: 978-0-8041-3929-8eBook ISBN: 978-0-8041-3930-4
Book design by Ralph Fowler / rlfdesignGraphics by Rodrigo Corral DesignIllustrations by Matt BuckCover design by Michael Nagin
Additional credits appear on this page, which constitutes a continuation of this copyright page.
v3.1
Contents
Preface: Zero to One
  1   The Challenge of the Future
  2   Party Like It’s 1999
  3   All Happy Companies Are Different
  4   The Ideology of Competition
  5   Last Mover Advantage
  6   You Are Not a Lottery Ticket
  7   Follow the Money
  8   Secrets
  9   Foundations
10   The Mechanics of Mafia
11   If You Build It, Will They Come?
12   Man and Machine
13   Seeing Green
14   The Founder’s Paradox
Conclusion: Stagnation or Singularity?
Acknowledgments
Illustration Credits
Index
About the Authors
Preface
ZERO TO ONE
EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.
Of course, it’s easier to copy a model than to make something new. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of cr ............

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