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Web Analytics Strategies for Information Professionals
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Web Analytics Strategies for Information Professionals
A LITA Guide
Tabatha Farney and Nina McHale
An imprint of the American Library Association
CHICAGO 2013
© 2013 by the American Library Association. Any claim of copyright is subject to applicable limitations and exceptions, such as rights of fair use and library copying pursuant to Sections 107 and 108 of the U.S. Copyright Act. No copyright is claimed for content in the public domain, such as works of the U.S. government.
Extensive effort has gone into ensuring the reliability of the information in this book; however, the publisher makes no warranty, express or implied, with respect to the material contained herein.
ISBNs: 978-1-55570-897-9 (paper); 978-1-55570-954-9 (PDF); 978-1-55570-955-6 (ePub); 978-1-55570-956-3 (Kindle). For more information on digital formats, visit the ALA Store at alastore.ala.org and select eEditions.
Library of Congress Cataloging-in-Publication Data
Farney, Tabatha.
Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.
pages cm. — (LITA guide)
Includes bibliographical references and index.
ISBN 978-1-55570-897-9 (alk. paper)
1. Library Web sites—Management. 2. Library Web sites—Statistical methods. 3. Web usage mining. 4. Library statistics. I. McHale, Nina. II. Library and Information Technology Association (U.S.) III. Title.
Z674.75.W67F37 2013
025.17'4—dc23 2012044515
Cover image © roopert/Shutterstock. Inc.
Contents
Preface
Part 1: Introduction to Web Analytics in Libraries
Tabatha Farney and Nina McHale
1: Understanding Web Analytics for Libraries
2: Talking the Talk: Web Analytics Terms and Definitions
3: Selecting and Evaluating a Web Analytics Tool
4: Creating Customized Web Analytics Reports for Libraries
5: Action-Oriented Analytics: Turning Data into Decisions
6: Communicating Website Usage within Your Library
7: Mobile Analytics in Libraries
Part 2: Using Web Analytics in Libraries Case Studies
8: The Right Tools for the Job: Using Analytics to Drive Design
Joelle Pitts and Tara L. Coleman
9: Using Web Analytics Tools to Revise a Humanities Library Website
Harriett E. Green, Jordan Ruud, and Andrew Walsh
10: Web Analytics Applied to Online Catalog Usage at the University of Denver
Christopher C. Brown
11: Optimizing Open-Source Web Analytics Too ............

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