实用商务英语写作 - (EPUB全文下载)

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版权信息
书名：实用商务英语写作
作者：何明霞　何康民　严秋宜
出版社：上海交通大学出版社
出版日期：2016-01-01
ISBN：978-7-313-13294-9
价格：48.00元
目录
CONTENTS
前言
Chapter 1　Business Writing and Communication
1.1　Definition and Importance of Business Writing
1.2　General Steps for Business Writing
1.3　Principles for Effective Business Writing
1.4　Effective Communication
Exercises
Chapter 2　Business Writing Styles
2.1　Writing Style and Business Writing Style
2.2　The Tone in Business Writing
2.3　Conciseness in Business Writing
2.4　Tips for an Effective Business Writing Style
Exercises
Chapter 3　Language Skills and Writing Techniques
3.1　Language Skills
3.2　Writing Techniques
3.3　Tips for Business Writing
Exercises
Chapter 4　Business Letter Writing
4.1　Basics of Business Letter Writing
4.2　Suggestions for Selecting Words
4.3　Writing Skills
4.4　Examples of Business Letters
Exercises
Chapter 5　Job-Related Writings
5.1　Application Letter Writing
5.2　Memo and E-mail Writing
Exercises
Chapter 6　Goodwill and Social Letter Writings
6.1　Basic Business Letter Format
6.2　Letters of Congratulation
6.3　Thank You Letters
6.4　Apology Letters
6.5　Holiday Letters
Exercises
Chapter 7　Office Routine Letters
7.1　Invitation Letters
7.2　Introduction Letters
7.3　A Business Itinerary
7.4　Notification Letter
Exercises
Chapter 8　Business Report Writing
8.1　Classification of Business Report
8.2　Instructions for Writing Business Report
Exercises
Chapter 9　Contract Writing
9.1　Definition and Functions of Business Contract
9.2　Contract Formation
9.3　Breach of contract
9.4　Main Clauses of Business Contract
9.5　Guidelines for Business Contract Writing
Exercises
Chapter 10　Company Profiles
10.1　Preparing a Company Profile
10.2　Structure of Company Profile
10.3　The Appropriate Style of Company Profile
10.4　Samples of Corporate Files
Exercises
Chapter 11　Business Advertisements
11.1　Six Laws of Small Business Advertising Success
11.2　Choosing Right Advertisement for Your Business
11.3　Choosing Right Media of Advertisement
11.4　How to Design an Advertisement
11.5　Language Features of Advertisement
Exercises
Chapter 12　Business Proposal
12.1　Types of Proposal
12.2　Managing Business Proposal
12.3　Writing a Business Proposal
12.4　Key Elements of Winning Business Proposals
12.5　Example of a Request for Proposal
Exercises
Chapter 13　Corporate Governance
13.1　Rights and Equitable Treatment of Shareholders
13.2　Codes and Guidelines
13.3　Mechanisms and Controls
13.4　Principles of Good Corporate Governance
13.5　Examples of Corporate Governance
Exercises
Ch ............

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