数字经济，真实之力 - (EPUB全文下载)

文件大小：0.61 mb。
文件格式：epub 格式。
书籍内容：

数字经济，真实之力
Re-Thinking The Network Economy
The True Forces that Drive the Digital Marketplace
目录
原著作者
译者简介
5分钟摘要
MAIN IDEA
因特网的基本经济原理
The Basic Economics of the Internet
先到先赢的真相
The Truth About the Need to be First to Market
在线零售业的未来
The Future of e-Tailing
似是而非的价值利润论与因特网
The Value-Profit Paradox and the Internet
网络广告的未来
The Future of Advertising on the Net
著作权的经济学与因特网
The Economics of Copyright and the Internet
延伸阅读
响应与讨论
原著作者
史坦·李伯维兹（Stan Liebowitz）
为经济学家，目前担任德州大学达拉斯校区管理经济学教授。李伯维兹博士的专长在网络效应对经济的影响、科技锁定效应（technology lock-in），及科技对著作权的影响，着有《赢家、输家与微软》（Winners, Losers & Microsoft，1999
）一书。
译者简介
赵学信
从事软件及网站开发工作数年。译作包括《NET & TEN》、《晚班裸男—发生在硅谷的真事，以及你从来没有机会认识的人》（均由大块文化出版）以及数本计算机书籍。
5分钟摘要
英文
马克·吐温曾经对一篇有关自己亡故的报道，说出著名的评语：“有夸大之嫌。”同样地，现在再也没人相信因特网会“改变一切”。当初认为因特网将改写所有经济定律，并创造“新经济”的兴奋之情，已为更理性的认知所取代。大家开始明白，长久以来“一试辨真伪”的经济定律，在数字市场仍将继续适用；需要改变的不是经济定律，而是众人的期望。
因此，与其彻底放弃根基稳固的商业策略，还不如去理解传统策略如何能在不同环境下依然适用。因特网不会就此消失，仍然是21世纪商业运作中，可行且不可或缺的要项，持续创造重要且难以抗拒的新商机。所以，在预测未来市场如何演变时，就别期待电子商务热潮仍如初期般戏剧性或革命性的变革，而是渐进式演变，并依循着历经时间考验的经济学原理，如供需法则与规模经济等。毕竟这些早经验证的经济定律，立论坚实，足以抵挡新科技的不断冲击。因此人们以为有了更有效处理与传递信息的方法，将对经济产生巨大影响力，是愚昧的想法。
最后，这项分析所要强调的是，经济动力其实不是任何人为意识的产物，即便是科技也无法改变这种动力。
MAIN IDEA
中文
Mark Twain once famously commented the reports of his demise were "greatly exaggerated." In like fashion, nobody believes the Internet "changes everything" anymore. The euphoria which suggested the Internet was going to rewrite every law of economics and create a "New Economy" has now been largely superseded by a more rational realization the tried-and-true laws of economics will still continue to apply in the digital marketplace just as they always have. What will need to change, however, are our expectations.
Thus, instead of abandoning established business strategies altogether, a better approach is to understand how these traditional strategies will still apply in different circumstances. The Internet itself is not going to go away. It will remain an important and viable aspect of business operations in the 21st century. The Internet will continue to generate many important and compelling new business opportunities. To forecast how markets will evolve in the future, therefore, don't look for the dramatic or revolutionary changes forecast at the birth of the e-commerce frenzy. Instead, anticipate more evolutionary changes which build on the foundation of the tried-and-true economic principles which have stood the tests of time—like supply-and-demand and economies of scale. After all, these economic laws have proven t ............

书籍插图：

以上为书籍内容预览，如需阅读全文内容请下载EPUB源文件，祝您阅读愉快。