TheRideofaLifetime - (EPUB全文下载)

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The Ride of a Lifetime
is a work of nonfiction. Some names and identifying details have been changed.
Copyright © 2019 by Robert Iger
All rights reserved.
Published in the United States by Random House, an imprint and division of Penguin Random House LLC, New York.
RANDOM
HOUSE
and the HOUSE
colophon are registered trademarks of Penguin Random House LLC.
Hardback ISBN 9780399592096
International edition ISBN 9781984801463
Ebook ISBN 9780399592102
randomhousebooks.com
Cover design: Pete Garceau
Cover image: Gavin Bond
v5.4_r1
ep
CONTENTS

Cover
Title Page
Copyright
Prologue
Part One: Learning
Chapter 1: Starting at the Bottom
Chapter 2: Betting on Talent
Chapter 3: Know What You Don’t Know (and Trust in What You Do)
Chapter 4: Enter Disney
Chapter 5: Second in Line
Chapter 6: Good Things Can Happen
Chapter 7: It’s About the Future
Part Two: Leading
Chapter 8: The Power of Respect
Chapter 9: Disney-Pixar and a New Path to the Future
Chapter 10: Marvel and Massive Risks That Make Perfect Sense
Chapter 11: Star Wars
Chapter 12: If You Don’t Innovate, You Die
Chapter 13: No Price on Integrity
Chapter 14: Core Values
Appendix: Lessons to Lead By
Photo Insert
Dedication
Acknowledgments
About the Author
PROLOGUE

IN JUNE 2016
I made my fortieth trip to China in eighteen years, my eleventh in the past six months. I was there to oversee the final preparations before the opening of Shanghai Disneyland. I’d been CEO of the Walt Disney Company for eleven years at that point, and my plan was to open Shanghai and then retire. It had been a thrilling run, and the creation of this park was the biggest accomplishment of my career. It felt like the right time to move on, but life doesn’t always go the way you expect it will. Things happen that you can’t possibly anticipate. The fact that I’m still running the company as I write this is a testament to that. Much more profoundly, so are the events of that week in Shanghai.
We were opening the park on Thursday, June 16. That Monday, the first wave of VIPs was scheduled to arrive: Disney board members and key executives and their families, creative partners, investors and Wall Street analysts. There was a huge international media contingent already there and more coming in. I’d been in Shanghai for two weeks and was running on adrenaline. Since my first location-scouting trip to China in 1998, I was the only person who had been involved in the project from day one, and I couldn’t wait to show it to the world.
In the ............

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