TheE-MythRevisited - (EPUB全文下载)

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The E-Myth Revisited
Why Most Small Businesses Don’t Work and What to Do About It
MICHAEL E. GERBER
To My Father, I wish he were here.
CONTENTS
Acknowledgments
Foreword
Introduction
Part I: The E-Myth and American Small Business
Chapter 1. The Entrepreneurial Myth
Chapter 2. The Entrepreneur the Manager, and the Technician
Chapter 3. Infancy: The Technician’s Phase
Chapter 4. Adolescence: Getting Some Help
Chapter 5. Beyond the Comfort Zone
Chapter 6. Maturity and the Entrepreneurial Perspective
Part II: The Turn-Key Revolution: A New View of Business
Chapter 7. The Turn-Key Revolution
Chapter 8. The Franchise Prototype
Chapter 9. Working On Your Business, Not In It
Part III: Building a Small Business That Works!
Chapter 10. The Business Development Process
Chapter 11. Your Business Development Program
Chapter 12. Your Primary Aim
Chapter 13. Your Strategic Objective
Chapter 14. Your Organizational Strategy
Chapter 15. Your Management Strategy
Chapter 16. Your People Strategy
Chapter 17. Your Marketing Strategy
Chapter 18. Your Systems Strategy
Chapter 19. A Letter to Sarah
Epilogue: Bringing the Dream Back to American Small Business
Afterword: Taking the First Step
About the Author
Other Books by Michael E. Gerber
Copyright
About the Publisher
ACKNOWLEDGMENTS
I would like to express my deepest gratitude to the many people with whom I’ve worked to produce the ideas that are presented in this book, as well as for the support needed to complete it.
To Ilene Gerber, my wife, partner, and editor, without whose intensity of purpose, dedication to the truth, and love for the work, both in our business and in the rest of the life we share together, neither this book, our business, nor our marriage would have been possible.
To Shana, Kim, Hillary, Sam, and Alex Olivia, my children, who have given to me more than they have received, in ways only a father can truly know.
To all my associates at E-Myth Worldwide, present and past, whose commitment to the ideas in this book, as well as to each other and our clients, have given meaning to the words by living them, even when it was impossible and when there seemed to be no good reason for doing so.
To all our thousands of clients over the years who have put their trust in our integrity, and, in the process, caught us at least as much as we taught them about what it means to transcend scarcity with excellence.
To Nancy and Bob Dreyfus, my sister-in-law and brother-in-law, whose wisdom, love, and generous spirits have tou ............

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