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SuperFreakonomics
SuperFreakonomicsSuperFreakonomics
SuperFreakonomicsAN EXPLANATORY NOTEThe time has come to admit that in our first book, we lied. Twice.The first lie appeared in the introduction, where we wrote that the book had no “unifying theme.” Here’s what happened. Our publishing house—nice people, smart people—read the first draft of our book and cried out in alarm: “This book has no unifying theme!” Instead, the manuscript was a random heap of stories about cheating teachers, self-dealing Realtors, and crack-selling mama’s boys. There was no nifty theoretical foundation upon which these stories could be piled to miraculously add up to more than the sum of their parts.Our publisher’s alarm only grew when we proposed a title for this mishmash of a book: Freakonomics. Even over the phone, you could hear the sound of palms smacking foreheads: This pair of bozos just delivered a manuscript with no unifying theme and a nonsensical, made-up title!It was duly suggested that in the published book we concede right up front, in the introduction, that we had no unifying theme. And so, in the interest of keeping the peace (and our book advance), that’s what we did.But in truth, the book did have a unifying theme, even if it wasn’t obvious at the time, even to us. If pressed, you could boil it down to four words: People respond to incentives. If you wanted to get more expansive, you might say this: People respond to incentives, although not necessarily in ways that are predictable or manifest. Therefore, one of the most powerful laws in the universe is the law of unintended consequences. This applies to schoolteachers and Realtors and crack dealers as well as expectant mothers, sumo wrestlers, bagel salesmen, and the Ku Klux Klan.The issue of the book’s title, meanwhile, still lay unresolved. After several months and dozens of suggestions, including Unconventional Wisdom (eh), Ain’t Necessarily So (bleh), and E-Ray Vision (don’t ask), our publisher finally decided that perhaps Freakonomics wasn’t so bad after all—or, more precisely, it was so bad it might actually be good.Or maybe they were simply exhausted.The subtitle promised that the book would explore “the hidden side of everything.” This was our second lie. We were sure reasonable people would view such a phrase as intentional hyperbole. But some readers took it literally, complaining that our stories, as motley a collection as they were, did not in fact address “everything.” And so, while the subtitle ............

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