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Running Lean: Iterate from Plan A to a Plan That Works
Ash Maurya
Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo
For Natalia and Ian, who gave me a new appreciation for our scarcest resource — time
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Praise for
Running Lean, Second Edition
“Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done.”
— Dan Martell Founder, Clarity.fm Angel Investor
“In

Running Lean
, Ash has put together a book I wish I’d read before pursuing my own startup. The Lean methodology has received a lot of press, but the level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur’s shelf. It’s not just great advice, but a great read, too.”
— Rand Fishkin CEO and Cofounder, SEOmoz Coauthor,
The Art of SEO
“Customer validation has always been one of the best ways to eliminate wasted effort and shortcut directly to what will work. Eric Ries and Steve Blank did the startup world a great service by codifying and labeling the principles involved. Ash Maurya goes one step further, providing a clear roadmap for Internet entrepreneurs, with a delightfully clear and simple writing style.”
— David Skok Author, For Entrepreneurs Blog General Partner, Matrix Partners
“Ash provides compelling, actionable guidance for applying Lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first-time founder.”
— Sean Ellis Founder and CEO, CatchFree
“Lean concepts are exciting, but it’s hard to know what to actually do. Ash not only gives advice, he makes it practicable — this is the first comprehensive guidebook for how to execute a Lean Startup.”
— Jason Cohen Founder, WP Engine and Smart Bear
“Ash has laid out a clear compass for anyone to validate their ideas, solve real problems, and create ............

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