Obviously Awesome_ How to Nail Product P.epub - (EPUB全文下载)

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书籍内容：

Praise for Obviously Awesome
“April Dunford is the master at positioning and bringing B
2
B
tech to market. Obviously Awesome
pulls together two decades of her experience into a brilliant step-by-step book that actually shows us how to do positioning, rather than just talking about it—with great examples and a few chuckles along the way.”
Rich Mironov
, CEO
and product management guru
“In this valuable book, April Dunford proves that products can be transformed by changing their context. Obviously Awesome
is a must-read for any founder, marketer or salesperson struggling to make their product stand out in crowded markets. We spend a lot of time talking about product and engineering, and not enough time thinking about marketing and positioning—this book can help change that.”
Kirk Simpson
, co-founder and CEO
of Wave
“Three years ago, April Dunford contributed invaluable work for Redgate, helping us position our company around a reframed area with more growth opportunities and a bigger mission than we had before. Since then our revenues have grown substantially, in part due to our better positioning. In her new book, Obviously Awesome
, April provides an easy-to-understand framework for you to do your own positioning work. If you run through her 10- Step Positioning Process and give yourself the chance to allow the scales to fall from your eyes, you’ll improve your positioning and ultimately, your product.”
Simon Galbraith
, CEO
of Redgate Software
“April Dunford is the thought leader across the country and beyond when it comes to marketing and positioning for startups. She has an uncanny ability to see well ahead on how tech companies will be perceived by their users and customers, and has incredible insights for founders as they launch and scale their startups.”
Sunil Sharma
, managing director of Techstars Toronto and co-host of Collision Conference
“Great positioning is an unbeatable advantage. But you’re probably doing it wrong. This book fixes that, offering a clear roadmap that businesses of any size can use to find and communicate their unique advantages on their own terms.”
Alistair Croll
, founder of Solve for Interesting and bestselling author of Lean Analytics
“Positioning. Is. Hard. Really hard. But April Dunford gets it better than anyone I know. Candid, deeply knowledgeable and—just as she is onstage—obviously hilarious. April is a master storyteller, and if you liked her keynote talk, you are going to love this book.” ............

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