InthePlex_HowGoogleThinks,Works,andShape.epub - (EPUB全文下载)

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Simon & Schuster1230 Avenue of the AmericasNew York, NY 10020www.SimonandSchuster.com
Copyright © 2011 by Steven Levy
All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Simon & Schuster Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020
First Simon & Schuster hardcover edition April 2011
SIMON & SCHUSTER and colophon are registered trademarks of Simon & Schuster, Inc.
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Designed by Ruth Lee Mui
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
Levy, Steven.
In the plex : how Google thinks, works, and shapes our lives / Steven Levy.
—1st Simon & Schuster hbk. ed.
p. cm.
Includes bibliographical references and index.
1. Google (Firm). 2. Google. 3. Internet industry—United States. I. Title.
HD9696.8.U64G6657 2011
338.7'6102504—dc22                                      2010049964
ISBN 978-1-4165-9658-5
ISBN 978-1-4165-9671-4 (ebook)
Contents 
Prologue Searching for Google 
One The World According to Google: Biography of a Search Engine
Two Googlenomics: Cracking the Code on Internet Profits
Three Don’t Be Evil: How Google Built Its Culture
Four Google’s Cloud: Building Data Centers That Hold Everything Ever Written
Five Outside the Box: The Google Phone Company and the Google TV Company
Six GuGe: Google’s Moral Dilemma in China
Seven Google.gov: Is What’s Good for Google Good for Government—or the Public?
Epilogue Chasing Taillights 
Acknowledgments
Sources
Index
In memory of Philip Klass (1920–2010)
PROLOGUE    SEARCHING FOR GOOGLE 
“Have you heard of Google?”
It was a blazing hot July day in 2007, in the rural Indian village of Ragihalli, located thirty miles outside Bangalore. Twenty-two people from a company based in Mountain View, California, had driven in SU ............

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