BuildingIllusionsWithNLP_NLPTechniquesfo.epub - (EPUB全文下载)

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BUILDING ILLUSIONS With NLP
HOW AND WHY
WE THINK LIKE WE DO
By John Edgar Williams
 
Table of Contents
INTRODUCTION             
THE ASSOCIATIVE MIND
             
STAGES OF MEMORY
             
The Linguistic System
             
APPLYING IT ALL TO ADVERTISING TECHNIQUES
             
HYPOTHETICALS, TAG QUESTIONS, AND NEGATIVES
             
DESCRIPTIVE TERMS
             
PRONOUNS
             
BRIDGING ASSUMPTIONS
             
DOUBLE MEANINGS
             
USE OF HUMOR
             
CATCHING THE CONSUMER'S ATTENTION
             
BEYOND TEXT – AUDIO AND VISUAL ADVERTISING
             
AUDIO ADVERTISING
             
SOUND EFFECTS
             
USE OF PICTURES AND VIDEO
             
UNDERSTANDING THE POTENTIAL CUSTOMER
             
MORE ABOUT BUILDING ILLUSIONS WITH IMAGERY
             
TARGETING CONSUMER EMOTION
             
WRAPPING IT ALL UP
             
 
 
 
 
INTRODUCTION
 
 
BUILDING ILLUSIONS is a beginner's guide to cognitive and linguistic sciences. I have used advertising for the basis of this guide because everyone is exposed to advertising at one level or another – either as a consumer or as a producer.  In advertising can be found the most blatant uses of the principles discussed in this guide.
Understanding and applying these principles is made easier when depicted in a means that we can actually see what is going on.
For the general masses, relating the principles to advertising allow them to see exactly how easily savvy advertisers can sway them. For the beginning advertiser, the principles are “must know” information when creating literature of any kind that will be distributed to potential clients and customers.
Once you know how these principles can be applied, you can bring more of
conscious volition into your thought processes when creating or assimilating ideas and making decisions. 
With that said –
let’s get down to buisiness.
Simply put, the advertiser has one purpose and that is to make sales.   It's not legal to force a person to buy your product, but there is nothing illegal about building illusions.  The expert advertiser knows how to build the illusion that their product is an
integral and necessary part of their target audience's ideal lifestyle.   
 
Well meaning entrepreneurs leave the market every day not understanding that their failure to sell their products is nothing more than a lack of understanding of how to present their products to their potential customers.   Just a little understanding of how the human ............

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