UseViralMarketingandViralSharingwithaSma.epub - (EPUB全文下载)

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Title
Use Viral Marketing and Viral Sharing with a Small Budget
Win new circles of customers and an own community through viral sharing of self-made images
Sebastian Merz
© 2016 Sebastian Merz
Content
Title
Content
Introduction
Viral marketing
Requirements for the success of viral marketing
Images and imagery in viral marketing
Free online websites for creating viral images
Annotation
Limits and challenges in the context of viral marketing
Disclaimer
Blurb
Introduction
Dear reader,
Large companies have already been using own departments and agencies in order to establish and maintain a community in social media. They thereby ideally achieve loyalty of their (potential) clients to their company or their brand. The goal is clear: When the customer purchases a respective product or a respective service the next time, he should at first think of the respective company and buy there accordingly.
In addition to customer acquisition and retention, in various companies, social media also plays another very different role. Via social media market surveys and suggestions of potential customers are won, customer service and support, as well as customer training, is provided and complaints are dealt with.
Why all that? Is it not enough to provide a good product or a good service and to put trust in the customers to shower us with orders?
The way business is conducted has in fact gradually changed over the last twenty years. The transparency of the internet has ensured that a product or service can virtually be purchased from all over the world. Why should someone pay dear money for a service from a local graphic designer if he can purchase the same service from a graphic designer from another continent (who works with the same program) for a fraction of the cost. One reason may be that the local graphic designer offers additional services, such as a personal consultation or in-depth knowledge of the market.
The issue gets more difficult when it comes to purchasing a product. What reason could there be for purchasing a product of brand A from a local distributor if the same product can be bought from an online merchant incl. transport costs for 10% or 20% less? Why should a customer buy product A if a product B has the same features, but only costs half of it because the manufacturer produces larger quantities, produces in a country with lower labor costs or simply sells directly and offers the margin of the intermediary trade as a discount?
A central subject is buildi ............

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