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The Design of Future Things
The Design
of
Future Things

Donald A. Norman

A MEMBER OF THE PERSEUS BOOKS GROUP NEW YORK

Copyright © 2007 by Donald A. Norman
Hardcover first published in 2007 by Basic Books,
A Member of the Perseus Books Group
Paperback first published in 2009 by Basic Books
All rights reserved. Printed in the United States of America. No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address Basic Books, 387 Park Avenue South, New York, NY 10016–8810.
Books published by Basic Books are available at special discounts for bulk purchases in the United States by corporations, institutions, and other organizations. For more information, please contact the Special Markets Department at the Perseus Books Group, 2300 Chestnut Street, Suite 200, Philadelphia, PA 19103, or call (800) 255–1514, or e-mail special.markets@perseusbooks.com
.
Designed by Timm Bryson
Set in 11.5 point Minion
Library of Congress Cataloging-in-Publication Data
Norman, Donald A.
The design of future things / Donald A. Norman.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-465-00227-6
ISBN-10: 0-465-00227-7
1. Design, Industrial—Psychological aspects. 2. Human engineering. I. Title.
TS171.4.N668 2007
745.2—dc22
2007035377
Paperback ISBN: 978-0-465-00228-3
10 9 8 7 6 5 4 3 2 1

BOOKS BY DONALD A . NORMAN
Textbooks
Memory and Attention: An Introduction to Human Information
Processing.
(First edition, 1969; second edition 1976.)
Human Information Processing.
(With Peter Lindsay: First
edition, 1972; second edition 1977.)
Scientific Monographs
Models of Human Memory.
(Edited, 1970.)
Explorations in Cognition.
(With David E. Rumelhart and the
LNR Research Group, 1975.)
Perspectives on Cognitive Science.
(Edited, 1981.)
User Centered System Design: New Perspectives on Human-Computer Interaction
. (Edited with Steve Draper, 1986.)
Trade Books
Learning and Memory, 1982.
The Psychology of Everyday Things, 1988.
The Design of Everyday Things, 1990 and 2002.
(Paperback
version of The Psychology of Everyday Things.)
Turn Signals Are the Facial Expressions of Automobiles, 1992.
Things That Make Us Smart, 1993.
The Invisible Computer: Why Good Products Can Fail, the
Personal Computer Is So Complex, and Information Appliances
Are the Solution, 1998
Emotional Design: Why We Love (or Hate) Everyday ............

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