CreativeConfidence - (EPUB全文下载)

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Copyright © 2013 by David Kelley and Tom Kelley
All rights reserved.Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, a Penguin Random House Company, New York.www.crownpublishing.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House LLC.
Library of Congress Cataloging-in-Publication DataKelley, David, 1951–Creative confidence : unleashing the creative potential within us all / and Tom Kelley and David Kelley.1. Creative ability in business. 2. Success in business. 3. Creative ability.4. Success. I. Kelley, Tom, 1955– II. Title.HD53.K4534 2013658.3′14—dc23     2013022760
ISBN: 978-0-385-34936-9eBook ISBN: 978-0-385-34937-6
Illustrations by Beau Bergeron, Alyana Cazalet, and Dan Roam (see this page for a full list of credits)Jacket design by Martin KayAuthor photo by Magnolia Photo Booth Co.
v3.1
PRAISE FOR
CREATIVE CONFIDENCE
“A five-star WOW! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don’t just read it. Use it. Now.”
—TOM PETERS, BESTSELLING AUTHOR OF IN SEARCH OF EXCELLENCE
“An indispensable field guide for creative explorers of all kinds. This compelling book will help build creative muscles for when you need them most.”
—TODD SPALETTO, PRESIDENT, THE NORTH FACE
“Creativity is not magic, it’s a skill. Get this book and learn the skill from the brothers who have taught it to more people—from nurses to bankers to teachers to computer scientists—than anyone else.”
—CHIP HEATH, AUTHOR OF MADE TO STICK, SWITCH, AND DECISIVE
“A cross between Steve Jobs’ commencement speech on creativity and a modern-day What Color Is Your Parachute?, the Kelley brothers offer simple but effective tools for the ‘I’m not creative’ set—business leaders and professionals seeking the confidence to innovate.”
—JOHN MAEDA, PRESIDENT AND CEO, RHODE ISLAND SCHOOL OF DESIGN
“This is the only book about creativity that you’ll ever need.”
—GUY KAWASAKI, AUTHOR OF APE: AUTHOR, PUBLISHER, ENTREPRENEUR
“In hospitality—like in all industries—creativity is the life blood of engaging employees and guests (customers) and it is the capacity that allows you to strengthen your brand with every interaction. This book can help you engage powerfully with employees and customers and keep your brand relevant through changing times.”
—MARK HOPLAMAZIAN, PRESIDENT AND CEO, HYATT HOTELS CORPORATION
“Tom and David have ............

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