Misbehaving_TheMakingofBehavioralEconomi.epub - (EPUB全文下载)

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To:Victor Fuchs who gave me a year to think,and Eric Wanner and the Russell Sage Foundationwho backed a crazy ideaAnd to:Colin Camerer and George Loewenstein,early students of misbehaving
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CONTENTSPrefaceI.  BEGINNINGS: 1970–781.  Supposedly Irrelevant Factors2.  The Endowment Effect3.  The List4.  Value Theory5.  California Dreamin’6.  The GauntletII.  MENTAL ACCOUNTING: 1979–857.  Bargains and Rip-Offs8.  Sunk Costs9.  Buckets and Budgets10.  At the Poker TableIII.  SELF-CONTROL: 1975–8811.  Willpower? No Problem12.  The Planner and the DoerINTERLUDE13.  Misbehaving in the Real WorldIV.  WORKING WITH DANNY: 1984–8514.  What Seems Fair?15.  Fairness Games16.  MugsV.  ENGAGING WITH THE ECONOMICS PROFESSION: 1986–9417.  The Debate Begins18.  Anomalies19.  Forming a Team20.  Narrow Framing on the Upper East SideVI.  FINANCE: 1983–200321.  The Beauty Contest22.  Does the Stock Market Overreact?23.  The Reaction to Overreaction24.  The Price Is Not Right25.  The Battle of Closed-End Funds26.  Fruit Flies, Icebergs, and Negative Stock PricesVII.  WELCOME TO CHICAGO: 1995–PRESENT27.  Law Schooling28.  The Offices29.  Football30.  Game ShowsVIII.  HELPING OUT: 2004–PRESENT31.  Save More Tomorrow32.  Going Public33.  Nudging in the U.K.Conclusion: What Is Next?NotesBibliographyList of FiguresAcknowledgmentsIndex
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The foundation of political economy and, in general, of every social science, is evidently psychology. A day may come when we shall be able to deduce the laws of social science from the principles of psychology.—VILFREDO PARETO, 1906
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PREFACEBefore we get started, here are two stories about my friends and mentors, Amos Tversky and Daniel Kahneman. The stories provide some hints about what to expect in this book.Striving to please AmosEven for those of us who can’t remember where we last put our keys, life offers indelible moments. Some are public events. If you are as old as I am, one may be the day John F. Kennedy was assassinated (freshman in college, playing pickup basketball in the college gym). For anyone old enough to be reading this book, September 11, 2001, is another (just getting up, listening to NPR, trying to make sense of it).Other events are personal: from weddings to a hole in one. For me one such event was a phone call from Danny Kahneman. Although we speak often, and there are hundreds of calls that have left no trace, for this one I know precisely where I was standin ............

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