Creativity, Inc._ Overcoming the Unseen .epub - (EPUB全文下载)

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Copyright © 2014 by Edwin Catmull
All rights reserved.
Published in the United States by Random House, an imprint and division of Random House LLC, a Penguin Random House Company, New York.
R
ANDOM
H
OUSE
and the H
OUSE
colophon are registered trademarks of Random House LLC.
LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Catmull, Edwin E.
Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull with Amy Wallace.
pages cm
ISBN 978-0-8129-9301-1
eBook ISBN 978-0-679-64450-7
1. Creative ability in business. 2. Corporate culture. 3. Organizational effectiveness. 4. Pixar (Firm) I. Wallace, Amy. II. Title.
HD53.C394 2014
658.4′0714—dc23 2013036026
www.atrandom.com
Jacket design: Andy Dreyfus
Jacket illustration: © Disney • Pixar
v3.1
CONTENTS
Cover
Title Page
Copyright
Introduction: Lost and Found
PART I: GETTING STARTED
Chapter 1: Animated
Chapter 2: Pixar Is Born
INTRODUCTION: LOST AND FOUND
E
very morning, as I walk into Pixar Animation Studios—past the twenty-foot-high sculpture of Luxo Jr., our friendly desk lamp mascot, through the double doors and into a spectacular glass-ceilinged atrium where a man-sized Buzz Lightyear and Woody, made entirely of Lego bricks, stand at attention, up the stairs past sketches and paintings of the characters that have populated our fourteen films—I am struck by the unique culture that defines this place. Although I’ve made this walk thousands of times, it never gets old.
Built on the site of a former cannery, Pixar’s fifteen-acre campus, just over the Bay Bridge from San Francisco, was designed, inside and out, by Steve Jobs. (Its name, in fact, is The Steve Jobs Building.) It has well-thought-out patterns of entry and egress that encourage people to mingle, meet, and communicate. Outside, there is a soccer field, a volleyball court, a swimming pool, and a six-hundred-seat amphitheater. Sometimes visitors misunderstand the place, thinking it’s fancy for fancy’s sake. What they miss is that the unifying idea for this building isn’t luxury but community. Steve wanted the building to support our work by enhancing our ability to collaborate.
The animators who work here are free to—no, encouraged to—decorate their work spaces in whatever style they wish. They spend their days inside pink dollhouses whose ceilings are hung with miniature chandeliers, tiki huts made of real bamboo, and castles whose meticulously painted, fifteen-foot-high styrofoam turrets appear to be carved fr ............

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