AdWords Workbook_ 2018 Edition_ Advertis.epub - (EPUB全文下载)

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by Jason McDonald, Ph.D.
© 2018, JM Internet Group
https://www.jm-seo.org/
Tel. 800-298-4065
The “New” AdWords Interface
Google has rolled out a
new
interface
to AdWords, which remains in “beta” at the time of this writing. Accordingly, I have done my best throughout this book to give you step-by-step instructions and screenshots from the new interface. I recommend using the new interface.
Here’s how to can
switch
between the “old” and the “new.”
To switch to the “
new
” interface from the “old” interface, simply click on the “gear” icon on the top right and then select “Try the faster AdWords.”
To switch back to the “
old
” interface from the “new” interface, simply click on the “wrench” icon on the top right, and then select “Return to previous AdWords.”
Watch a
video
from Google on the New AdWords Experience at
http://jmlinks.com/39q
and access the help file at
http://jmlinks.com/39r
. Be sure to register your Workbook, as I will periodically post updates to the book’s registration page as Google is still adjusting the new interface, and thus some of the screenshots and instructions in this Workbook may become out-of-date. That’s Google for you!
If you have questions, please email me at
j.mcdonald@jm-seo.net
or send a question via
http://jmlinks.com/contact
. You can also call
AdWords tech support
at 866-246-6453 or 844-756-8495 (hidden at the top right under the “?” icon in the new interface, or under the “gear” icon in the old interface) and ask for help switching from one interface to the other.
Contents
0: Introduction
1: AdWords Basics
2: AdWords Gotchas
3: Keywords
4: Search Network
5: Display Network
6: YouTube
7: Metrics
8: AdWords Toolbook
 
 
 
 
0
Introduction
Welcome to the
AdWords Workbook, 2018 edition
! This book teaches you how to advertise your business via Google’s proprietary ad system,
AdWords
.
AdWords is how to advertise on Google.
The book explains - in plain English - how to use AdWords
effectively
.
AdWords is
powerful
! AdWords is
complicated
! AdWords is
expensive
! AdWords is
fun
!
Three quarters of the above statements are true, and AdWords can be your best friend or your worst enemy. Indeed, many people don’t realize that AdWords isn’t just a way to advertise your product or service on the
Google search engine
. It’s also a way to get your company, product, or service on Google’s network of affiliated sites called the
Display Network
that includes blogs, parked domains, portals, newspapers and even YouTube and Gmail. And it ............

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