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Actionable Gamification
Beyond Points, Badges, and Leaderboards
 
Yu-kai Chou
 
© 2014 - 2015 Yu-kai Chou
This book is dedicated to those who passionately believe in something and have the courage to pursue it in the face of circumstantial obstacles. We are surrounded by social and economical systems that are designed by others long ago to fulfill their own dreams, but some individuals manage to take a leap of faith, risk social rejection and even persecution in order to create more meaning in their own lives and the lives of those around them.
You inspire the world and move humanity forward. I salute you for doing what I continuously strive for but may never fully reach. I hope this book will help you on your journey towards making a difference.
Table of Contents
Introduction
Chapter 1: When the Surreal Blends into our World
How a Game changed my Life
The First Game I Designed
Why Gamification?
Human-Focused Design: The Better Term for Gamification
The Conquests of Gamification
Chapter 2: The PBL Fallacy
A Story about Social Media
An Obsession with Grunt Work
Secondhand Sushi Making
A Trojan Horse without Greek Soldiers
The Threat and Opportunities in Gamification
The Story of the Good Designer vs. Bad Designer
Chapter 3: The Octalysis Framework
A Gamification Design Framework for Everyone
The 8 Core Drives of Gamification
Left Brain (Extrinsic Tendency) vs. Right Brain (Intrinsic Tendency) Drives
White Hat vs Black Hat Gamification
How to Apply Level 1 Octalysis to Actual Systems
Quick Intro to Level II Octalysis and Beyond
Chapter 4: Putting Gamification in its Place
The War on Words
Semantics vs. Value
Tomato: Fruit or Vegetable
Explicit Gamification: Games that Fulfill Non-Game Purposes
Implicit Gamification: Human-Focused Design that UtilizesGame Elements
Implicit vs. Explicit Gamification
4 Application Fields of Gamification
Chapter 5: The First Core Drive - Epic Meaning & Calling
The Core Drive High Above
The Encyclopedia that Pwned Me
Newton’s Legacy is Beyond a Fruit
Mjolnir is Not Just a Tool
Your Parents are Bigger Than You!
Game Techniques within Epic Meaning & Calling
Core Drive 1: The Bigger Picture
Chapter 6: The Second Core Drive - Development & Accomplishment
Development & Accomplishment in Games
The First Gamification Site that I was Addicted to
“I overpaid for my product. Take that, suckas!”
Never make Users Feel Dumb
Star of Bethlehem - Guiding Users Forward
Limitations of eBay’s Design
Wait, that’s not new!
Game Techniques within Deve ............

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