Switch_HowtoChangeThingsWhenChangeIsHard - (EPUB全文下载)

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CHIP HEATH
THE BESTSELLING AUTHORS
$26.00
Why is it so hard to make lasting
changes in our companies, in our
communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems-the rational mind and
the emotional mind-that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind
loves the comfort of the existing routine.
This tension can doom a change effort-but
if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday
people---employees and managers, parents
and nurses-have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed
•
to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)
The home-organizing guru who developed
•
a simple technique for overcoming the dread of housekeeping (see page 130)
The manager who transformed a lackadaisi
•
cal customer-support team into service zealots by removing a standard tool of customer service (see page 199)
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can (continul!d on back flap)
(continu.d from front j/Ap)
effect trans formative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). Previously, he was a researcher and case writer at Harvard Business School, as well as the cofounder of a college textbook publishing firm called Thinkwell. Dan lives in Raleigh, North Carolina. The Heath brothers write a monthly column for Fast Company ............

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