SaltSugarFat_HowtheFoodGiantsHookedUs - (EPUB全文下载)

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Copyright © 2013 by Michael Moss
All rights reserved.
Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York.
RANDOM HOUSE and colophon are registered trademarks of Random House, Inc.
Library of Congress Cataloging-in-Publication Data
Moss, Michael.
Salt, sugar, fat : how the food giants hooked us / Michael Moss.
p. cm.
eISBN: 978-0-679-60477-8
1. Nutrition—Economic aspects—United States. 2. Food habits—Economic aspects—United States. 3. Food industry and trade—United States. I. Title.
RA784.M638 2013
613.2—dc23                       2012033034
www.atrandom.com
Cover design: Anton Ioukhnovets
v3.1
contents
Cover
Title Page
Copyright
   prologue: “The Company Jewels”
part onesalt • sugar • fat
  chapter one: “Exploiting the Biology of the Child”
  chapter two: “How Do You Get People to Crave?”
  chapter three: “Convenience with a Capital ‘C’ ”
  chapter four: “Is It Cereal or Candy?”
  chapter five: “I Want to See a Lot of Body Bags”
  chapter six: “A Burst of Fruity Aroma”
part twosalt • sugar • fat
  chapter seven: “That Gooey, Sticky Mouthfeel”
  chapter eight: “Liquid Gold”
  chapter nine: “Lunchtime Is All Yours”
  chapter ten: “The Message the Government Conveys”
  chapter eleven: “No Sugar, No Fat, No Sales”
part threesalt • sugar • fat
  chapter twelve: “People Love Salt”
  chapter thirteen: “The Same Great Salty Taste Your Customers Crave”
  chapter fourteen: “I Feel So Sorry for the Public”
  epilogue: “We’re Hooked on Inexpensive Food”
dedication
acknowledgments
a note on sources
notes
selected bibliography
Other Books by This Author
About the Author
prologue
“The Company Jewels”
Minneapolis was having a blustery spring evening on April 8, 1999, when a long line of town cars and taxis pulled up to the office complex on South 6th Street and discharged their well-dressed passengers. These eleven men were the heads of America’s largest food companies. Among them, they controlled seven hundred thousand employees and $280 billion in annual sales. And even before their sumptuous dinner was served, they would be charting a course for their industry for years to come.
There would be no reporters at this gathering. No minutes taken, no recordings made. Rivals any other day, the CEOs and company presidents had come together for a meeting that was as secretive as it was rare. On the agenda was one item: the emerging epidemic of obesity and how to deal with it.
Pillsbury wa ............

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