Advertising_AVeryShortIntroduction - (EPUB全文下载)

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Great Clarendon Street, Oxford
OX

2 6
DP
Oxford University Press is a department of the University of Oxford.
It furthers the University’s objective of excellence in research, scholarship,
and education by publishing worldwide in
Oxford New York
Auckland Cape Town Dar es Salaam Hong Kong Karachi
Kuala Lumpur Madrid Melbourne Mexico City Nairobi
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With offices in
Argentina Austria Brazil Chile Czech Republic France Greece
Guatemala Hungary Italy Japan Poland Portugal Singapore
South Korea Switzerland Thailand Turkey Ukraine Vietnam
Oxford is a registered trade mark of Oxford University Press
in the UK and in certain other countries
Published in the United States
by Oxford University Press Inc., New York
© Winston Fletcher 2010
The moral rights of the author have been asserted
Database right Oxford University Press (maker)
First published 2010
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means,
without the prior permission in writing of Oxford University Press,
or as expressly permitted by law, or under terms agreed with the appropriate
reprographics rights organization. Enquiries concerning reproduction
outside the scope of the above should be sent to the Rights Department,
Oxford University Press, at the address above
You must not circulate this book in any other binding or cover
and you must impose the same condition on any acquirer
British Library Cataloguing in Publication Data
Data available
Library of Congress Cataloging in Publication Data
Data available
Typeset by SPI Publisher Services, Pondicherry, India
Printed in Great Britain
on acid-free paper by
Ashford Colour Press Ltd, Gosport, Hampshire
ISBN 978-0-19-956892-5
1 3 5 7 9 10 8 6 4 2
Very Short Introductions available now:
ADVERTISING • Winston Fletcher
AFRICAN HISTORY • John Parker and Richard Rathbone
AGNOSTICISM • Robin Le Poidevin
AMERICAN POLITICAL PARTIES AND ELECTIONS • L. Sandy Maisel
THE AMERICAN PRESIDENCY • Charles O. Jones
ANARCHISM • Colin Ward
ANCIENT EGYPT • Ian Shaw
ANCIENT PHILOSOPHY • Julia Annas
ANCIENT WARFARE • Harry Sidebottom
ANGLICANISM • Mark Chapman
THE ANGLO-SAXON AGE • John Blair
ANIMAL RIGHTS • David DeGrazia
ANTISEMITISM • Steven Beller
THE APOCRYPHAL GOSPELS • Paul Foster
ARCHAEOLOGY • Paul Bahn
ARCHITECTURE • Andrew Ballantyne
ARISTOCRACY • William Doyle
ARISTOTLE • Jonathan Barnes
ART HISTORY • Dana Arnold
ART THEOR ............

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