TheParadoxofChoice - (EPUB全文下载)

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The Paradox of Choice
Why More Is Less
Barry Schwartz
For Ruby and Eliza, with love and hope
Contents
Prologue.   The Paradox of Choice: A Road Map
PART I   WHEN WE CHOOSE
Chapter 1.   Let’s Go Shopping
Chapter 2.   New Choices
PART II   HOW WE CHOOSE
Chapter 3.   Deciding and Choosing
Chapter 4.   When Only the Best Will Do
PART III   WHY WE SUFFER
Chapter 5.   Choice and Happiness
Chapter 6.   Missed Opportunities
Chapter 7.   “If Only…”: The Problem of Regret
Chapter 8.   Why Decisions Disappoint: The Problem of Adaptation
Chapter 9.   Why Everything Suffers from Comparison
Chapter 10.   Whose Fault Is It? Choice, Disappointment, and Depression
PART IV   WHAT WE CAN DO
Chapter 11.   What to Do About Choice
Notes
Searchable Terms
Permissions
P.S. Ideas, interviews, & features included in a new section…
Acknowledgments
About the Author
Praise
Other Books by Barry Schwartz
Copyright
About the Publisher

Prologue
The Paradox of Choice: A Road Map
ABOUT SIX YEARS AGO, I WENT TO THE GAP TO BUY A PAIR OF JEANS. I tend to wear my jeans until they’re falling apart, so it had been quite a while since my last purchase. A nice young salesperson walked up to me and asked if she could help.
“I want a pair of jeans—32–28,” I said.
“Do you want them slim fit, easy fit, relaxed fit, baggy, or extra baggy?” she replied. “Do you want them stonewashed, acid-washed, or distressed? Do you want them button-fly or zipper-fly? Do you want them faded or regular?”
I was stunned. A moment or two later I sputtered out something like, “I just want regular jeans. You know, the kind that used to be the only kind.” It turned out she didn’t know, but after consulting one of her older colleagues, she was able to figure out what “regular” jeans used to be, and she pointed me in the right direction.
The trouble was that with all these options available to me now, I was no longer sure that “regular” jeans were what I wanted. Perhaps the easy fit or the relaxed fit would be more comfortable. Having already demonstrated how out of touch I was with modern fashion, I persisted. I went back to her and asked what difference there was between regular jeans, relaxed fit, and easy fit. She referred me to a diagram that showed how the different cuts varied. It didn’t help narrow the choice, so I decided to try them all. With a pair of jeans of each type under my arm, I entered the dressing room. I tried on all the pants and scrutinized myself in a mirror. I asked once again for further clarificati ............

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