PurpleCow - (EPUB全文下载)

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Table of Contents 
 
Title Page
Dedication
Copyright Page
 
Not Enough Ps
The New P
Boldfaced Words and Gutsy Assertions
Before, During, and After
The Greatest Thing Since Sliced Bread
Did You Notice the Revolution?
Why You Need the Purple Cow
The Death of the TV-Industrial Complex
Before and After
Consider the Beetle
What Works?
Why The Wall Street Journal Annoys Me So Much
Awareness Is Not the Point
The Will and the Way
Case Study: Going Up?
Case Study: What Should Tide Do?
Getting In
Ideas That Spread, Win
The Big Misunderstanding
Who’s Listening?
Cheating
Who Cares?
Not All Customers Are the Same
The Law of Large Numbers
Case Study: Chip Conley
The Problem with the Cow
Follow the Leader
Case Study: The Aeron Chair
Projections, Profits, and the Purple Cow
Case Study: The Best Baker in the World
Mass Marketers Hate to Measure
Case Study: Logitech
Who Wins in the World of the Cow
Case Study: A New Kind of Kiwi
The Benefits of Being the Cow
Case Study: The Italian Butcher
Wall Street and the Cow
The Opposite of “Remarkable”
The Pearl in the Bottle
The Parody Paradox
Seventy-two Pearl Jam Albums
Case Study: Curad
Sit There, Don’t Just Do Something
Case Study: United States Postal Service
In Search of Otaku
Case Study: How Dutch Boy Stirred Up the Paint Business
Case Study: Krispy Kreme
The Process and the Plan
The Power of a Slogan
Case Study: The Häagen-Dazs in Bronxville
Sell What People Are Buying (and Talking About!)
The Problem with Compromise
Case Study: Motorola and Nokia
The Magic Cycle of the Cow
What It Means to Be a Marketer Today
Marketers No Longer: Now We’re Designers
What Does Howard Know?
Do You Have to Be Outrageous to Be Remarkable?
Case Study: McDonald’s France
But What About the Factory?
The Problem with Cheap
Case Study: What Should Hallmark.com Do?
When the Cow Looks for a Job
Case Study: Tracey the Publicist
Case Study: Robyn Waters Gets It
Case Study: So Popular, No One Goes There Anymore
Is It About Passion?
True Facts
Brainstorms
Salt Is Not Boring-Eight More Ways to Bring the Cow to Work
 
Bonus!
Brand and Company Index
What Would Orwell Say?
About the Author
More Information
Also from the Bestselling Author of Purple Cow...
 
In Memory of Lionel Poilane, Remarkable in Every Way.
PORTFOLIO Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada In ............

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