HackingGrowth - (EPUB全文下载)

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Copyright © 2017 by Sean Ellis and Philip Morgan Brown
All rights reserved.
Published in the United States by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.
currencybooks.com
CURRENCY and its colophon are trademarks of Penguin Random House LLC.
Originally published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC, in 2017.
Library of Congress Cataloging-in-Publication Data
Names: Ellis, Sean, author. | Brown, Morgan, author.
Title: Hacking growth : how today’s fastest-growing companies drive breakout success / Sean Ellis, Morgan Brown.
Description: First Edition. | New York : Crown Business, 2017.
Identifiers: LCCN 2016044987 | ISBN 9780451497215 (hardback)
Subjects: LCSH: Success in business. | Consumer behavior. | Marketing. | BISAC: BUSINESS & ECONOMICS / Development / Business Development. | BUSINESS & ECONOMICS / Consumer Behavior. | BUSINESS & ECONOMICS / Marketing / Direct.
Classification: LCC HF5386 .E434 2017 | DDC 658—dc23
LC record available at https://lccn.loc.gov/​2016044987
ISBN 9780451497215
Ebook ISBN 9780451497222
International edition ISBN 9781524760007
Illustrations by Mapping Specialists, Ltd.
Cover design by Oliver Munday
v4.1_r6
a
SE: Dedicated with love to my amazing wife Svetlana and our talented daughters Natasha and Anna.
MB: For Erika, Banks, and Audrey Grace
Cover
Title Page
Copyright
Dedication
INTRODUCTION
PART I : THE METHOD
CHAPTER ONE:
BUILDING GROWTH TEAMS
CHAPTER TWO:
DETERMINING IF YOUR PRODUCT IS MUST-HAVE
CHAPTER THREE:
IDENTIFYING YOUR GROWTH LEVERS
CHAPTER FOUR:
TESTING AT HIGH TEMPO
PART II : THE GROWTH HACKING PLAYBOOK
CHAPTER FIVE:
HACKING ACQUISITION
CHAPTER SIX:
HACKING ACTIVATION
CHAPTER SEVEN:
HACKING RETENTION
CHAPTER EIGHT:
HACKING MONETIZATION
CHAPTER NINE:
A VIRTUOUS GROWTH CYCLE
ACKNOWLEDGMENTS
NOTES
W
hen I (Sean) got a call from Dropbox founder Drew Houston in 2008, I was immediately intrigued by the predicament the one-year-old start-up was in. The company’s cloud-based file storage and sharing service had built up a good early fan base, concentrated primarily among the tech-savvy community centered in Silicon Valley. Even before the product was completely built, Houston had pushed a video prototype online illustrating how the service would work, which had earned him the backing of the powerful Y Combinator start-up incubator and drawn a flood of early adopters.
It became pretty clea ............

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